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Director Visual Merchandising
Estee Lauder
New York, NY, United States
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Description
Summary:
The purpose of this position is to align strategically both regionally and globally the visual merchandising directive for the *Brand Cluster in all Travel Retail environments worldwide. This position will report to the Vice President of Store Design & Visual Merchandising Travel Retail Worldwide.
Primary responsibilities include: Working across multiple disciplines to design and implement merchandising best practices and to enhance customer experiences in TR environments (freestanding stores, downtown stores, airports, border stores, cruise ships). This position will actively collaborate with various cross-functional teams at global, regional and “in store” levels and collaborate with the brands the three TR regions Americas, EMEA and APAC.
Responsibility will be to visit regions to educate the brands VM on how to merchandise with excellence, present during sales meeting, share best practices and new merchandising applications. This position will be responsible for developing merchandising guidelines and schematics for all counter configurations within the Travel Retail Channel throughout the three regions.
The Director will be the key liaison with the brands global SD/VM teams in New York to secure approval of TR initiatives that are in line with Global directives.
The Director will collaborate with TR brand head in NY to ensure alignment before deploying to the TR Regional teams.
The Director will initiate TR specific requests on behalf of the regions, with global brand approval.
The TR VM Executives for the brands, in the three regions, will have a dotted reporting line into this position.
Responsibilities
•To develop and maintain a set of merchandising guidelines to the highest possible standards across all distribution and in conjunction with the TR store design guidelines.
•Meet with the Brand Visual Merchandising team partners in New York to understand the goals and objectives of existing and future merchandising projects. Develop strategies to support these initiatives for in store execution.
•Work closely with the Estee Lauder Corporate Store Designer to understand store planning, and provide insight to help build new stores based from a VM point of view
•Maintain consistently high visual standards throughout all environments through training, workshops and regular visits to all markets.
•Alignment between VM and NY TR global brand marketing to ensure assortment fits Globally, Regionally and in small, medium and large formats.
•Write, prototype & develop merchandising training modules. Initiate and develop tools to aid markets with keeping up to date with new collateral launches and new merchandising guidelines.
•Manage Cascade Open Sell System for Bobbi Brown – including updates for new products, components, changes and line-up changes by region in collaboration with the brand and IMD.
•To continue to design, develop and update with the brands and regions the GPS communication bands including any necessary copy changes and translations to relevant Markets and travel corridors.
•To adapt the brands Global light box guidelines for all in store activity, including JC Decaux airport advertising, banners and relevant collateral as well as on counter light boxes.
•Partner with brands marketing to identify regional needs & feedback recommendations to New York to ensure that regional needs are realized for signage, production, displayer needs, visualization and bulletin information etc.
•To maintain and develop the I.W.D planogram software in collaboration with the New York office and Regional Teams.
•Continually seek to streamline the visual merchandising guidelines and IWD planograms for ongoing TR needs.
•To help develop, in conjunction with Store Design, all TR on counter merchandisers, communication and navigation across all brands.
•To ensure that all aspects of merchandising are consistent and representative of the brands throughout all TR environments.
•Develop a team of regional VM executives to enthuse, guide and train.
Qualifications
•Ideal experiences include: 8+ years experience in a wide range of merchandising and open service processes (with budgetary and product parameters); experience in handling complex design projects from concept generation through implementation, preferably geared towards retail design.
•Bachelors degree required
•Effective multi-tasker who can manage projects from conception through production in a fast paced changing environment.
•Provide design inspiration and technical guidance to the teams by "getting into the field to show and do"-Ability to communicate effectively and work with multi-cultures. VM products need to appeal to multi-cultural traveling consumers. Ability to learn the TR business and how VM is a critical component.
•Must travel and work in store during installations-international travel required. Solid understanding of print techniques and can show a portfolio of highly polished production work.
•Other skills: Outstanding design vision/ sensibility, aesthetics and form, sketching; the ability to inspire and work with others; team player who leads by example, outstanding communication and presentation skills to provide clear guidelines and examples to field and teams, excellent writing, organization skills with attention to detail; materials and manufacturing knowledge; strong follow-up skills and time management; planogramming knowledge is also key.