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Manager, Marketing
Adidas Group
Ontario Woodbridge, , Canada
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Purpose & Overall Relevance for the Organization:
Contribute to the development of the Market's implementation plan for the Global brand activation strategy by creating a cohesive vision for all Omni channel Marketing initiatives and activities and ensure excellent implementation of marketing plans.
Key Responsibilities:
• Create the Omni-Channel (Wholesale, Direct to Consumer (DTC)) marketing plan related to the implementation of the Global brand activation strategy.
• Ensure the global toolboxes deliver against the Market's trade marketing needs.
• Manage execution of the Global Omni-Channel calendar including any locally planned and globally approved market-specific initiatives into channels.
• Assist in the creation of seasonal account plan that outlines aspects of activation, both in-store and out-of-store in collaboration with Business Unit (BU) and channels.
• Produce and deliver account marketing plans for the market's key accounts in close collaboration with the Sales, BU and Trade Marketing teams (Wholesale & Consumer Direct)
• Liase with Events and Partnerships team to deliver exciting consumer experiential event at the store level in cooperation with Brand Communications, BU
• Brief Global Concept-to-Consumer on any additional Market Omni channel marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines.
• Ensure the Global/Market brand calendar is followed throughout the Market and that any Omni channel work complements this.
• Ensure all retail space management solutions are partnered with the best point-of-sale with regular updates.
• Report on performance of all Omni channel marketing initiatives for all channels to ensure its optimal marketing activities.
• Provide input on global toolbox performance to Global Concept-to-Consumer to pursue further improvement.
• Implement and execute Global Omni channel marketing strategy for all channels.
• Share and implement global ISC and VM strategies with Business Unit (BU) and channels in sell-in stage and manage executional excellence to maximize sell-out.
• Create and distribute Omni channel marketing calendar.
• Lead the strategy in partnership with Events and Partnerships team to drive and initiate an exciting consumer experiential events at the store level
• Provides stores with comprehensive campaign execution manual to ensure operational excellence.
• Provides VM team with comprehensive campaign execution manual and ISC plan before launching.
• Plan and manage Omni-Channel MWB to ensure a right investment decision as well as ROI analysis.
• Execute brand concepts with a special emphasis on key destination doors, in close collaboration with BU, CTC and Sales team.
• Provide leadership as well as engage and develop team members in a high performance environment.
• Relevant KPIs include :
• Sell-through by key account
• Traffic and conversion
• Market retail sales vs plan
• Market Retail direct channel contribution vs plan
Key Relationships:
• Peers reporting into Director Marketing
• Local BU Leads
• Global Brand Management team
• Global Concept-to-Consumer team
• Market Wholesale – Sales Coordination
• Market Consumer Direct – Retail sales operations, Retail Merchandising
• BU
• CTC
Knowledge, Skills and Experience:
• Progressive experience in brand marketing and/or sales (preferably in wholesale and in the sporting goods industry)
• Leading and managing a diverse team
• Proven project management experience
• Advanced user of MS Office suite of products
• Experience in both market and above market organization preferred
Requisite Education and Experience / Minimum Qualifications:
• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• Over 7 years of sales and/or marketing experience
• Fluent in English
• Fluent in local language (if applicable) preferred