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Senior Email Marketing Manager
Lane Bryant
Mahwah, NJ, United States
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External Job Description
Dressbarn, a division of Ascena Retail Group Inc. (NASDAQ -- ASNA), is a omni-channel specialty retailer with over 830 stores, featuring its own line of women’s casual, wear-to-work and special occasion apparel at great values, in sizes 4-24. Ascena Retail Group Inc. is a leading national specialty retailer of apparel for women and tween girls, operating, through a family of wholly-owned subsidiaries including dressbarn, maurices, Justice, Lane Bryant, Catherines, Ann Taylor, LOFT, and Lou & Grey! Ascena operates through its subsidiaries over 5,000 stores throughout the United States and Canada.
At dressbarn, we believe talented people are our greatest asset. In return for your talent and hard work, we also offer career development, excellent benefits, a competitive compensation package and generous merchandise discounts across our brands.
The dress, a timeless must-have, and powerful storyteller, is part of dressbarn’s DNA. In Spring 2015, dressbarn launched the DRESSBAR at dressbarn, the ultimate dress destination offering a unique digital and in-store experience. DRESSBAR is a curated collection of dresses and fashion accessories that includes exclusive designer collaborations designers like Carmen Marc Valvo and Ashley Graham. We believe that every dress has a story, and DRESSBAR honors its heritage while creating a compelling destination for new dress stories to begin.
Dressbarn is looking for a Senior Email Marketing Manager who will act as both a strategic lead and a project manager to ensure that our email campaigns are successfully implemented from planning to execution. This individual will own all aspects of our email program with the goal of maximizing customer engagement, revenue and list growth by continually pushing our programs to the forefront of the industry. Additionally, this individual will play an integral role in the process and infrastructure improvements needed to deliver more timely, relevant email communications to our customers. Reports to the AVP of Digital Marketing.
Responsibilities
• Manage the email calendar in partnership with cross-functional teams (Creative, Merchandising, CRM, etc.) to align with key online and offline marketing initiatives
• Partner closely with the CRM Team to define audience segments and develop engagement strategies based on customer behavior
• Establish an on-going testing roadmap (A/B & MVT) and optimize communication strategy based on results
• Submit creative briefs that clearly outline objectives and strategic needs to Creative and Merchandising Teams
• Attend Creative Review meetings to ensure final emails are approved by all stakeholders and are delivered on time
• Manage the relationship with our agency and email service providers
• Oversee all quality assurance testing to ensure the accuracy of email deployments as well as post-deployment validation
• Deliver on-going competitive insights and analysis
• Oversee email reporting at both the campaign and customer level
• Manage the email marketing budget which includes tracking costs as well as approval and submission of invoices
• Grow active email lists through email capture programs, in-store POS, content marketing, retargeting and social media strategies
Requirements
• BS or BA Degree required
• 3-5 years of relevant professional experience in email marketing, online marketing, or CRM
• 3-5 years hands-on experience with an email service provider (Exact Target, CheetahMail, Responsys, etc.)
• Well-versed in direct marketing fundamentals as well as email marketing industry standards and best practices
• Strong analytical and reporting skills with the ability to extract and interpret data from various sources
• Knowledge of dynamic content within email and logic based systems
• Proficient with Microsoft Office, especially Excel and PowerPoint
• Excellent project and time management skills
• Retail and fashion interest is a plus