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Manager Merchandising
Adidas Group
Shanghai, , China
Job Details - this job has expired, please see similar jobs below
Purpose
& Overall Relevance for the Organization:
Implement business strategies for adidas Golf business and drive the category management. To build adidas Golf image, consumer preference, consumer loyalty to achieve the company sales and profitability target. Participate in retail business development seeking, analysis, trade term and cooperation model, process proposal and execution.
Key Responsibilities:
Planning
• Implement aG plan and strategy based on market data—sell-thru, customer and consumer insights
• Develop seasonal ranges that include national/regional launch flows and comprehensive range structure
• Implement category development plan in alignment with global vision
• Contribute to a fluid commercial input process with full cross-functional collaboration taking into account regional needs and customer/consumer insights
• Implement annual category strategic plan in line with overall company objectives and potential retail business opportunities
• Transfer product knowledge to sales & marketing teams to ensure consistent understanding towards products/key concepts to be able to present a professional image in front of both customers and consumers
Management
• Be a means of contact and communication with Global BU
• Coordinate with functional team (Marketing, Operations, Sales, Etc.) to have integrated and on-time category product launches
• Prepare and organize sales training, KA pre-lines, trade meeting presentations, tools and packages
• Coordinate and communicate with global (and regional) colleagues for category plans, performance and review
• Work with customer to have high quality of product assortment every season
• Work with retail customer to execute the integrated go to market plan to drive the retail sales
Financial
• Ensure products achieve target standard (list) margins
• Assumes responsibility for P/L (up to list margin) of aG
System and Processes
• Implement seasonal preparation process to facilitate company business cycle
• Conduct sample management according to the sample management process
• Maintain all category relevant systems and files such as: Master Calendar files / forecasting, DMT, RMA, etc.
• Co-ordinate category communications, promotion, product, retail and trade marketing activities to deliver a clear and consistent message to consumers, the trade, and adidas staff in the region
Training and Development
• To some extent, actively participate in departmental level trainings and development initiatives and activities
• Through the internal communications team, communicate category marketing information and initiatives to entire company in a timely fashion
The responsibilities are not limited to the above, the job holder will also follow other work assigned by his/her immediate supervisor
KPI:
• Overall (Category growth, Sell through target for related category)
• Ranging (Standard (List) margin, Range efficiency)
• Business development (Effective retail business development project proposal, evaluation and feedback)
Key Relationships:
• Internal: Global adidas Golf BU, Retail Marketing Team, Sales Teams, GCA Merchandising Team, Operation Team
• External: Customers, Consumers, Vendors
Knowledge Skills and Abilities:
• Manage Business (Processes and Projects)
• Result Orientation
• Influencing Others
• Planning and organizing
• Conceptual understanding of marketing as brand building tool
• A passion for and an understanding of the category along with the desire to translate the passion into building the adidas brand in the region
• Strong team player
• Very high level of integrity
• Data analysis skills, planning skills
• Communication skills, relationship management and empathy
• Basic sales skills and customer service knowledge
• Outlook: basic, Word: advanced, Excel: advanced, PowerPoint: advanced, Business Objects: basic
Requisite Education and Experience / Minimum Qualifications:
• Bachelor's Degree in business related discipline is required
• Functional – 3-5 years of proven marketing experience with 2 years at mid-level with major FMCG, sports or Retail companies
• Industry – Ideally in apparel/fashion/shoes or FMCG
• Exposure – Sports, brand/category marketing, trade marketing
• Relevant China marketing experience, preferred
• Fluent in English and Mandarin (written and spoken)
• Mandarin Chinese as native language preferred