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Email Marketing Coordinator
Adidas Group
Carlsbad, CA, United States
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Position Summary:
The Email Marketing Coordinator is responsible for the managing the execution and analytics of email marketing for our TaylorMade, myRoundPro, adidas Golf, Ashworth Golf, and Adams Golf brands. This position will work closely with key business stakeholders as well as our brand and digital marketing agencies. This position will be responsible for planning, creation, coding, and analytics of eCommerce and brand email marketing. Coordination and administrative support will be an important part of this role.
Essential Functions and Key Responsibilities:
• Strategic planning and daily management of email marketing programs including planning and creation of assets, optimization, segmentation strategy, template setup, and reporting
• Own end-to-end consumer lifecycle planning. Oversee and develop various touchpoints within consumer journey including welcome, transactional, informative, win-back, cart-abandonment, etc. programs
• Implement advanced segmentation strategy that encompasses various customer profiles and automatically triggers based on prior purchase or engagement history (product interest, brand affinity, gender and profile).
• Consolidate metrics for all email marketing tactics and provide ongoing reports to communicate performance against goals (ROAS and other KPIs). Provide insights on performance and guidance for program optimization.
• Communicate with internal and external parties regarding all promotions, site optimizations and brand activations, ensuring that opportunities are maximized to support these initiatives within performance marketing channels.
• Maintain digital marketing calendar that aligns with Ecommerce, Global Marketing, Online Merchandising and key events.
• Ability to work cross-departmentally to gather assets, business requirements, marketing goals and objectives, etc.
• Stay current with best practices, strategies, legislation, and industry standards related to email and digital marketing tactics.
• Track and analyze trends, competitive landscape, consumer insights and current state of the business.
• Performs other responsibilities as required
Knowledge and Skills Requirements:
• Direct experience managing an enterprise email marketing program and hands-on experience in ESP administrative tools
• Excellent written and oral communication skills
• Excellent listening and interpersonal skills.
• Ability to communicate ideas in both technical and user-friendly language.
• Highly self-motivated and directed, with keen attention to detail.
• Able to prioritize and execute tasks and work independently in a dynamic and fast-paced organization
• Experience working in a team-oriented / collaborative environment.
• Strong knowledge of emerging digital media trends
• Strong knowledge of various device platform operating systems
• Passion for golf and/or sport
Education, Work Experience, and Professional Certifications:
• Bachelor’s degree in Marketing, Digital Media, Business or related field
• 2+ years’ experience working with enterprise email service provider (Oracle Responsys a plus)
• Project management skills and exposure to project-based work structures.
Work Environment / Physical Requirements:
• Office environment, heavy computer use
• Light physical effort equal to frequent lifting or moving of lightweight materials.
• Regularly required to sit or stand, bend and reach.
The above description is intended to show in general terms, the responsibilities for which the position exists and the type, level and work which must be satisfactorily performed in order to be successful in the position. However, this description is not intended to be an all-inclusive listing of work requirements nor an all-inclusive list of skills and abilities required to do the job. While this is intended to be an accurate reflection of the current position, management reserves the right to add, modify, change or rescind the duties, responsibilities and activities or to make reasonable accommodations so that qualified employees can perform the essential functions at any time with or without notice. Nothing in this job description changes the at-will relationship between the Company and its employees.