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Associate, North America Ecommerce
Estee Lauder
New York, NY, United States
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Description
Title: Associate, E/M Commerce, Clinique
Brand: Clinique Online
Job Summary:
This Clinique E/M Commerce Associate will support all site and email retention marketing campaigns. The Associate role will work with a number of internal and external stakeholders to help create and oversee the execution e-commerce retention marketing and content. This role will also support the team with business analysis, merchandising, marketing, site data and QA efforts as well as asset trafficking and customer service/operations.
The role reports directly to the Manager of NA E-commerce & Marketing Manager and works closely with the following teams: Digital Marketing, ELC Online Production, Creative, Copy, and Online Customer Service.
Key Responsibilities:
EMAIL/SITE RETENTION MARKETING:
• Oversee email communication for Clinique.com which results in significant sales returns within North America
• Defining email sequencing and cadence
• Defining email customer segmentation appropriate to achieve sales targets
• Liaise between CL.com Creative team, external vendor to have email coded, and additional external vendor to have emails executed (QA’d and distributed)
• Analyze customer click-through data provided by external vendor, and apply that learning for future promotions
• Work with Retention Marketing Manager on all email and website customer retention marketing campaigns
• Provide final oversight and approval for email accuracy before distribution
• Direct liaison to 3rd party email service provider for distribution of email campaign briefs, assets and round trip testing
• Actively participate in e-commerce marketing planning meetings regarding new product launches, emails, promotions, etc.
• Work with Retention Marketing Manager and 3rd party testing vendor to execute on site testing strategy
• Manage the execution of on-site merchandising and help drive and evolve the overall on-site product merchandising strategy for Clinique.com
• Manage offer code set up and conduct final user testing and quality assurance processes on all new offer codes to ensure accuracy, browser compatibility and highest quality user experience.
BUSINESS/PRODUCT SUPPORT:
• Request all seasonal product images, copy, and data from Marketing and Creative Operations teams for Clinique e-commerce site. Work with Creative, Education, Legal and Product Development for additional product data needs to ensure highest level of customer service on our sites. Escalate any discrepancies in product data to E-commerce Managers.
• Serve as the team’s main point of contact for Customer Service and Operations for all promotions, marketing plans, new products and consumer questions and issues; Work with senior team members to resolve Customer Service issues.
• Update all promotional, content and marketing calendars and distribute calendars to Customer Service/Operations, Sales Operations, Vendor Partners, and Production.
• Responsible for ongoing maintenance and update of the product database, including addition of new products and continually monitoring/changing outdated information (e.g. discontinued products, price, etc.) and actively merchandising for optimal site experience.
QUALIFICATIONS:
• 2+ years related experience; online marketing, etc.
• Experience with online analytics software and reporting
• MS Office proficiency
• Excellent organizational and time-management skills.
• Appreciation for fast-paced, deadline-driven environment.
• Excellent verbal and written communication skills.