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Senior Manager Marketing Operations
Adidas Group
Boston, MA, United States
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PURPOSE:
• Drive operational process excellence across all active seasons for nominated BU/function(s).
• Define and implement end-to-end marketing business processes and milestone calendars in accordance with strategic direction for the Reebok brand.
• Drive for stakeholder satisfaction as well as a positive brand image and corporate profitability.
GENERIC DISCIPLINES:
• HORIZONTAL ROLE (PROCESS & MILESTONE HUB): end-to-end marketing business process and milestone (e.g. strategy sign-off, concept sign-off, concept review 1 and 2, virtual hand-over, …) management encompassing strategy & planning, creative direction, product management, innovation, design, product operations, concept-to-consumer, brand management, as well as markets defining seasonal guardrails for all marketing bodies. (30% of workload)
• VERTICAL ROLE (FUNCTIONAL SPOKE): process and milestone management for nominated business area (e.g. Business Unit or Function(s)). (40% of workload) => most likely BU Training
• CREATION CENTRE (HORIZONTAL) SPOKE: process and milestone management for nominated local Creation Center. (10% of workload) => most likely Creation Center Shanghai and Barcelona
• PRODUCT DIVISION (FUNCTIONAL) SPOKE: management of product division specific marketing processes and deadlines for nominated product division. (10% of workload) => most likely Apparel and Accessories
• EVENT MANAGEMENT (HORIZONTAL): support event organization (GMM/GBC, RIE, Sample Sale). (10% of workload)
Key Responsibilities:
HUB specific:
1. Manage cross-functional alignment of marketing processes / roles & responsibility for strategy & planning, creative direction, product marketing, innovation, design, product operations, concept-to-consumer, brand management, as well as markets.
2. Drive alignment of Marketing milestone calendar and overarching process globally/ locally/ cross-functionally including process/ system integration.
3. Drive business assignments / projects to completion and stakeholder acceptance.
4. Manage milestone relevant timelines & communication for product division specific processes & systems maintenance.
5. Manage/ drive all prototype sample processes including logistics for respective milestones.
SPOKE specific:
6. Drive/steer management of marketing milestone calendar from Strategy through to Market Sell-in within nominated BU/function(s).
7. Influence milestone owners to effectively organize/ execute major milestone meetings following the seasonal marketing process framework for nominated BU/function(s).
8. Drive for operational excellence within nominated BU/function(s) supporting them to achieve business targets such as Product Readiness, Product Efficiency, Margins.
9. Drive an effective working relationship within nominated BU/function(s) resulting in positive feedback on MOPS and Business Solutions as delivering value.
Overarching:
1. Contribute to the development and maintenance of the Performance Culture within Marketing Operations and Business Solutions team as well as nominated BU and / or function(s).
2. Stakeholder Management: build productive relationships with defined stakeholders and peers. Run regular update meetings with superior and stakeholders.
Key Relationships:
Focus depending on specific role, but end-to-end business process contains the following collaboration scheme:
FUNCTIONAL
• All Marketing functions across Reebok brand: to align on overall marketing business process and milestones
• Business Units (most likely BU Training): to drive for operational excellence within overall marketing process framework
• Product Operations: to provide and align on seasonal marketing process framework
• BU Finance: to drive for operational excellence within overall marketing process framework
• Marketing Operations adidas brand: to align marketing process framework across brands and striving for similar if not same procedures
HIERARCHICAL
• All Management levels (including senior executives).
GEOGRAPHICAL
• Global
• Creation Centers
• Markets
Knowledge, Skills & Abilities:
• Excellent business process management skills.
• Excellent project management and change management skills.
• Ability to structure and visualize sophisticated subjects.
• Ability to effectively & efficiently transform theoretical plans into tangible results.
• Strong end-to-end/ solution oriented understanding.
• Collaborative mind-set / proven team player.
• Strong cross-functional/ cross-brand mind-set.
• Strong influencing skills.
• Strong communication skills.
• Strong presentation skills.
• Proactive evolution oriented mind-set.
Language skills:
• English: fluent
• Another language advantageous
IT skills:
• Outlook: Advanced
• Word: Basic
• Excel: Advanced
• PowerPoint: Advanced
• Product Lifecycle Management Systems: Advanced
Requisite Education and Experience / Minimum Qualifications:
• University degree or equivalent education required.
• Minimum 8 years of experience in related job or job function.