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Nike Sportswear Brand Internship
Nike
Paris, , France
Job Details - this job has expired, please see similar jobs below
Description
The main mission of this internship is to define local SNKR culture in Paris with a focus on sneakers, both in the physical and the digital worlds, to understand it, leverage it and then to reconnect with it. This will be done through consumer digs and retailer summits. In our efforts to reconnect with authenticators, our category specialty doors and the right location and consumers, the contribution of this intern will be a key part of the global NSW France strategy.
Direct report to NSW Brand Director
KEY ACCOUNTABILITIES
• Become a key partner and work on the marketing strategy of the biggest category of Nike France.
• Spark creativity and help drive the Nike Sportswear brand vision
• Aim at surprising our NSW consumers with new experiences that amplify the sportswear culture
• Be a positive influence to rally the organization to the sportswear cause
• Get closer to our consumers (16/20 years) young and fast and do this in an innovative way
• Anticipate trends and provide feedback to France Brand Team
• Re-connect with our SNKR neighborhood
MISSIONS
1) NSW x SNKR /Neighborhood Project /SNKR Culture
• Trend watch around SNKR culture and our SNKR neighborhood: websites, blogs, Pinterest, Tumblers, Instagram, Facebook, magazines, chat with retailers…
• Review what the competition is doing in sneaker culture: products, events, installations, influencers, benchmark search on digital and physical activations around sneaker culture.
• Consumer analysis/Focus Group: coordinate a study to better understand the Young and Fast and his relation to his sneakers neighborhood, give his/her POV and a fresh perspective insight VS the rest of the NSW team
2) Sports Marketing Interaction
• Reflect on how we can maximize our sports moments
• Determine the actions to capitalize on our sport marketing assets and leverage them through NSW
3) Distribution
• Define the doors, working with Nike, that build the ecosystem of lifestyle sneakers
• Define the doors that are not working with Nike and that we should target
4) Places
• Define the key areas connected to sneaker culture that influence our sneaker lovers and our early adopters (hang outs, bars, cultural places…)
• Define the key people that impact our sneaker lover and our early adopter
OFFICE LOCATION
• NIKE FRANCE HQ based in Saint Ouen l’Aumône
• Paris Showroom Saint Denis (optional)
• Meetings in central Paris occasionally at the end of the week
Qualifications
PROFILE
• - 4th or 5th year student in Marketing, Communications, Brand Management
• - Looking for a gap year or a final-year internship
• - Fluent in English
• - Excellent verbal and written communication skills
• - Advanced MS Office level (especially Excel and PowerPoint)
• - Eagerness to contribute to team success and Nike sportswear
• Interested in digital – a first digital experience is a plus
• - Strong eagerness for the brand
• - Social medias facilities (Facebook, Instagram, Twitter, Snapchat)
• Creativity, autonomy, organization, and proactivity