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Paid Search Engine Marketing Specialist
Orvis
Sunderland, VT, United States
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The Paid Search Engine Marketing Specialist is responsible for planning and execution of all paid search marketing efforts for Orvis. The successful candidate is the individual with experience in direct response paid search and PLA Marketing, and broader digital advertising.
Orvis Company associates take pride in our world-class service and products, treating customers, vendor partners, and each other with integrity and mutual respect. We work in a supportive, team-oriented environment, focusing on performance, continuous improvement, and exceeding our customers’ expectations. The Orvis Company and our associates are committed to giving back to our communities and protecting nature.
Company Interfaces:
This position reports directly into the Digital Advertising Manager. There will be regular interaction with Merchandising; Business Intelligence; Web Content; Web Design and Web Development, as well as frequent interaction with Marketing Directors, and the VP of Marketing.
General Responsibilities:
This position is responsible for the planning and successful execution of paid search and paid digital advertising strategies that satisfy business goals, as well as reporting deliverables and data best practices connected to that area of expertise. Responsibilities for this position support both the US and UK businesses and will include:
• Planning and execution of paid search and other paid digital media campaigns in paid digital platforms (Google, Bing), including bid management, copy optimization and landing page optimization
• Research and execute keyword expansion
• Plan digital ad targeting through networks and partnerships
• Results reporting and communication
• Collaborating with the Creative Team to develop ad copy and creative imagery
• Working with the Web Merchant team to optimize landing page experiences
• Planning with peer Digital Marketers on campaign support and development
Performance Measurements:
• Paid search traffic, sales and efficiency
• Paid digital ad traffic, sales and efficiency
Also critical determinants of success include:
• Philosophical alignment and support of the company core values
• Ability to effectively build relationships with other functional areas in the organization
• High degree of comfort with data manipulation and analytical interpretation of data
Qualifications Required:
• 1year of SEM experience in a multi-channel retail environment
• Working knowledge of analytic concepts and advanced skills in SEM and Digital Marketing analytic tools
• Track record of strong results
• Track record of attention to detail
• Strong writing and creative thinking ability
• Strong data analytical skills including but not limited to financial and bid analysis
• Excellent communication and presentation skills
• Ability to productively work with co-workers
• Proficient computer skills in MS office including Word and Excel
• Bachelor's degree
About Orvis –
http://orvis.com/
In 1856, Charles F. Orvis founded the Orvis Company in Manchester, Vermont, offering superior fly-fishing equipment, and priding himself on customer satisfaction and service. Today, Orvis is the trusted source of discovery and adventure in the natural world. For more than a century and a half we have loved the wild, explored it, and protected it. At our core we are a fly-fishing and wingshooting brand, inspired by nature, driven by curiosity, and fulfilled by adventure. We are proud to own, use, and share our offerings in distinctive clothing for men and women, home furnishings, gifts, and dog products. Each product and the services we offer is rooted in our heritage, inspired by our love of the wild, and backed by superior customer service and a 100% guarantee of satisfaction.
Orvis is headquartered in beautiful Southwestern Vermont with major operations in Roanoke, Virginia and the U.K. We firmly believe that the only way for Orvis to achieve its vision to be the most respected lifestyle brand in America, is to have a company culture that is supportive and inspires the individuals who will get us there. Orvis offers competitive compensation commensurate with scope of responsibilities and experience required; plus a comprehensive benefits package including medical/dental/vision coverage, life insurance, 401K with a company match, generous Associate Discounts, and other excellent benefits.
Come join us in a life outdoors. We believe the most meaningful experiences are created by sharing the love of nature and being inspired by its endless possibilities.
To learn more and connect with Orvis, please visit us online www.orvis.com.