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Global Brand Strategy, Senior Director
Adidas Group
Boston, MA, United States
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We are seeking a Senior Director, Global Brand Strategy,who will be responsible for developing the brand strategy to help drive successful global growth of the Reebok brand. He/she, with the support of a team of category brand strategists, will lead and oversee the strategy creation process and guard the strategy execution through monitoring of SBPs, deadlines, milestones, and commitments.
Responsibilities:
• Owns the seasonal strategy creation process for the Brand
• Drives the effective strategic planning process and provides tools and thought-leadership to improve marketing across the organization
• Set brand priorities and drive horizontal strategies where appropriate
• Oversees the shaping and development of business unit strategies
• Ensures that BUs and horizontal functions plan for and execute effectively against their business strategies and operating targets
• Assumes responsibility for the portfolio of initiatives and activities within the brand organization by driving focus and ensuring priority topics are followed up on
Knowledge Skills and Abilities:
• Strategic, ‘Big Picture’ and conceptual thinker
• Is ‘Consumer Obsessed’ - identifies emerging niches concepts and strategic opportunities for the company
• Lives, Shows, Coaches - establishes a collaborative culture for enduring partnerships
• Team Leadership: view of individuals, delegation approach, results management
• Commercially astute and profit-driven
• Strong attention to detail, results focused
• Ability to steer multiple stakeholders within the organization
• Strong negotiating and influencing skills
• Strong interpersonal and communications skills
• The ability to work independently and be flexible to changing priorities in a fast-paced environment.
Requirements:
• Bachelor’s degree in Business Management, administration or any other related field (MBA/Master’s degree preferred)
• 10+ years of experience managing consulting, strategic planning, consumer goods, business development or related fields with strong brand equity, international exposure, wholesale and retail channels.
• Strong passion for and knowledge of organizational processes / capabilities and organizational development
• Exceptional team player with the confidence & integrity to earn internal & external confidence quickly
• International and multicultural work experience a plus
• Proven analytical problem solving skills and prior experience with advanced data analysis.
• Proven track record of removing barriers to impact and strong delivery skills against deadlines
• Language fluency (written and verbal) in business English
• Experience with a matrix organization where influence must replace control
• Strong MS Office skills (Word, Excel, PowerPoint)