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Director, North America Promotional Marketing
Estee Lauder
New York, NY, United States
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Description
TITLE: Director, North America Promotional Marketing
COMPANY: Clinique
DEPARTMENT: North America Marketing
REPORTS TO: Executive Director, Trade Marketing/Account Management
PRINCIPAL OBJECTIVE:
Directs and supervises the development of Clinique North America marketing strategies, programs, and tactics consistent with the brand's short-term and long-term goals across Holiday, Gift with Purchase and Special Event Programs
KEY RESPONSIBIILTIES:
Marketing Strategy and Program Development
• Lead the creation of the overall marketing strategy for North America each season across Holiday, Gift with Purchase, and Special Events programs. Develop account-specific programs working closely with global promotional team and field + retail partners
• Guide the development of the promotional and marketing calendar, integrating activities across all Clinique business segments in North America
• Ensure that programs are delivered on time, within budget and with proven results. Analyze effectiveness and adapt strategy and execution for future seasons
• Present Holiday, GWP, and Special event programs to field and retail partners
Holiday
• Build and execute strategy for Holiday to meet the needs of all channels, budgets and timelines
◦ Develop and forecast NA Holiday and Mother’s Day set programs. Ensure that program includes appropriate set category mix, cadence, range of SRPs, COGs and growth targets nationally and by retailer
◦ Brief Creative on all NA visual needs to support Holiday based on field feedback, competitive research and the needs of the program
◦ Partner with Education on training materials for Holiday
◦ Develop Holiday execution guide for the field
• Develop strategic retailer-specific promotional programs (ie: retailer exclusive programs and sets, Ulta 21 Days of Beauty, Sephora Beauty on the Fly, Nordstrom Trend Show and Anniversary Sale)
GWP
• Develop and execute strategic GWP program offering for all US Department Store accounts encompassing NA-specific creative assets, merchandising, collateral and education
◦ Present GWP program to the field and retail partners and incorporate feedback into program strategy and elements
◦ Partner with Account & Sales Planning to forecast gift, step-up, and collateral quantities across retailers
◦ Monitor all NA GWP programs and results to determine effectiveness
• Partner with Affiliate, global promotional team, field and retail partners to evolve promotional model (eg, cost saving measures, new GWP models)
Special Events
• Develop tiered strategy for Special Events across accounts and doors including channel-specific strategy and execution plans for US Department Stores and Specialty-Multi
◦ Partner with retailer and field partners to understand the needs of the accounts/doors and brief Creative on all Special Event support elements
◦ Develop NA event toolkit including furniture, tools, creative and outpost assets
◦ Develop Special Event execution guide for the field
QUALIFICIATIONS:
• Creative and strategic thinker with ability to conceptualize and implement new ideas
• Ability to collaborate and communicate cross-functionally, with retail and internal partners
• Strong analytical skills and attention to detail required to manage complex categories, programs and retailer initiatives
• Ability to thrive in a fast paced environment where flexibility is a key component
• Position requires strong leadership, problem solving, and project management capabilities
• Self-starter with the ability to work independently
• Excellent written & verbal communication , comfortable presenting to all levels of management and working within a matrix organization
EXPERIENCE/EDUCATION:
• Undergraduate degree required; MBA preferred
• 8+ years relevant marketing / promotions experience
• Must possess a clear understanding of the department store and specialty-multi environment
• Strong Power point & Excel skills