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Digital Media Analyst
Barneys
New York, NY, United States
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Celebrating our legacy of modern fashion, creativity, individuality, and intrigue by providing every guest with an unparalleled customer experience. We are currently seeking a Digital Media Analyst to be based in our corporate office.This role reports to theDirector of Digital Marketing.
Responsibilities:
• Responsible for the strategy, optimization, analysis, and execution of all Affiliate, partnership, digital display and retargeting campaigns
• Discovering, researching and testing emerging digital display channels and affiliate opportunities
• Lead strategy for the use of DMPs, DSPs, ad networks, and retargeting through third party vendors and manage day-to-day operations and relationships.
• Successfully achieve key traffic and performance metrics through development and implementation of segmentation, targeting and creative optimization strategies.
• Prospect new publisher and media buying opportunities
• Report on affiliate and digital display performance
• Engage regularly with external agencies and vendors, as well as key internal functional areas such as ecommerce, creative, and marketing.
Qualifications:
• 3+ years experience in digital marketing, ideally in consumer products, fashion, or retail. Direct to consumer ecommerce experience is highly preferred.
• Hands on experience planning and managing campaigns in Affiliate Marketing, Display/Remarketing, and partnerships.
• Deep knowledge of Excel and, hands-on familiarity with analytics tools (e.g., Adobe Analytics, Google Analytics , Coremetrics) and various digital media dashboards.
• Fully conversant with developing and optimizing affiliate and display campaigns, and tracking both budgets and marketing ROI.
• Strong communication skills, the ability to work independently and collaboratively
• College degree in marketing, economics, business administration or a related field.
Barneys New York offers competitive compensation, comprehensive benefits and a generous discount. Only candidates selected for further consideration will be contacted. Barneys New York is an Equal Opportunity Employer.