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Manager Digital Analytics
Adidas Group
Amsterdam, , Netherlands
Job Details - this job has expired, please see similar jobs below
Purpose & Overall Relevance for the Organisation:
Digital Brand Commerce (DBC) creates the digital future by delivering a premium digital experience centered on our consumers. The aspiration is to define and build the global ecosystem empowering BU’s and Markets by providing a consistent digital strategy, direction and capabilities, leading all one seamless experience across all digital touchpoints.
We want to refine our existing global digital analytics activities by exploiting the vast amount of information and insights available through Adobe Analytics, Voice of Customer platform, Customer Experience measurement and beyond. Your modus operandi is to drive the analytics function by providing actionable insights that would drive strategies and business outcome. As a Digital Analyst, you are a natural and fluent bridge builder, between analytics function and cross-function stakeholders.
Key Responsibilities:
• Collect, track, mine and analyze data to extract fact-based insights pertaining to eCommerce business. The goal is to provide insights to answer business questions therefore driving strategies and decision making process.
• Work with stakeholders to define goals and set KPIs, monitor and track performance towards goals, identify trends and opportunities.
• Define and manage research and analysis programs to create data-driven insights about consumer behavior, traffic patterns, conversion funnel, navigation and product selection.
• Supporting the Digital Analytics Team Manager in expanding mobile measurement framework and drive global scale projects in the fields of: analytics implementation, database integration, marketing attribution, tag management, qualitative data, etc.
• Develop new metrics and studies to quantify the value of different aspects of mobile visitor behavior and conversion bottlenecks.
• Support the existing reporting structure and provide best practice guidance to markets to drive better usage of analytics capabilities.
• Inspect and evaluate the analytics toolset implementation to ensure the consistency of data quality.
Knowledge, Skills and Abilities:
• Genuine interest in the sporting goods industry, digital experience, and digital analytics
• Self-starter, capable of planning and running projects independently.
• Understanding of the complexities of eCommerce systems and processes, with a focus on the impact of change and dependencies.
• A good communicator, open to feedback, proactive and a hands-on attitude.
• Demonstrated ability to learn quickly, be a team player, and manage change effectively.
• Fluency in English is a must (speaking and writing skills).
• The ability to tell the story behind the numbers is a must (verbal and written) .
• Ability to multi-task whilst retaining quality across projects.
• Understanding of the complexities of eCommerce systems and processes, with a focus on the impact of change and dependencies.
• Experience with international or multi-level marketing business.
Requisite Education and Experience / Minimum Qualifications:
• Minimum Bachelor’s degree in Business, Marketing or quantitative field
• Minimum of 4 years of experience in eCommerce/ Digital Marketing business intelligence environment, preferably in online retail industry. Equivalent combination of education and experience may be substituted.
• Hands on experience of Digital Analytics at enterprise level in multinational/multisite context is strongly preferred.
• Strong analytics and reporting skills including business intelligence, data visualization and dash boarding.
• You have hands on experience using the following type of tools and a holistic view on how they would benefit business.
• Web Analytics (e.g. Adobe Sitecatalyst, Adobe Ad hoc Analytics, Adobe Data Warehouse, Adobe Report Builder, Adobe Data Feed, Webtrends, ComScore, IBM Digital Analytics, Google Analytics 360).
• Voice of the Customer tool (e.g. Martitz CX, Medallia, Qualtrics)
• Data Management Platforms (DMPs) (e.g. Oracle BlueKai, Adobe Audience Manager, Krux).
• Personalization Platforms (e.g. Monetate, Adobe Target, Oracle Maxymiser)
• Strong Office skills are a must, with an emphasis on Excel.
• Knowledge of these tools are a plus:
• Analytics Blending & Visualization Tools (e.g. Tableau, MicroStrategy, Alteryx)
• Customer Experience Measurement (e.g. Tealeaf CEM, Clicktale, KISSmetrics, Crazyegg).
• Testing & Optimization tools (e.g. Optimizely, Adobe Target).
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