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Production Designer Online, TMall, Creative, MAC - Shanghai, China
Estee Lauder
New York, NY, United States
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Description
POSITION SUMMARY:
• This position is located in Shanghai, China
• The primary focus of this position is to support the Senior Designer and the Director, APAC, Digital in the creative development and implementation of all TMall projects.
• The production designer online, is responsible for the look-and-feel of all TMall assets including site design, stories, videos, livestream events, banners and any related supporting creative assets.
• Additionally, they will be supporting and driving graphic content and design on all Tmall related social platforms including WeChat and Weibo.
• This person must have native command of Mandarin Chinese and can equally communicate effectively in English.
• This position would be trained in NYC and subsequently relocate to the Shanghai office for and after TMall launch.
• This person must be highly knowledgeable in the cultural understanding of local Chinese behavior but also possesses the ability to grasp through collaboration other behaviors across local markets (e.g. Korea, Japan) as it pertains to visual / experience design for social and commerce platforms especially in the TMall environment.
PRINCIPLE ACCOUNTABILITIES:
• Work with and support the Senior Designer on the production of digital concepts and execution on TMall.
• Is an expert in visual design but love being well-rounded and possess an understanding of UX, digital commerce, digital social / campaign engagements and Chinese user behaviors.
• Conceptualize and design assets for TMall Ecommerce, Mobile and Social executions.
• Communicate design goals and messages to creative participants, ensuring integration of design requirements into all phases of production.
• Design and execute all programs for TMall online banners, emails, and content for WeChat campaigns, Weibo etc...
Qualifications
POSITION REQUIREMENTS:
• BA or BFA preferred.
• 2-3 years of direct design experience.
• Must be fluent in Mandarin- speaking and reading.
• Deep understanding and extensive knowledge of TMall and Chinese Ecommerce environment.
• Thorough working knowledge of Photoshop, Illustrator, InDesign and experience in motion graphics a plus.
• Is proactive, passionate, and shows fearlessness in tackling development of MAC’s presence on TMall.
• Is extremely detail oriented and self-motivated
• Extensive knowledge in social media design and ecommerce/mobile consumer behavior in the APAC region.
• Deep understanding of local fashion/cultural/technological trends.