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Director, Digital Design
Cole Haan
New York, NY, United States
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Job Description
ABOUT US:
We are proponents of Elegant Innovation.
Founded by Trafton Cole and Eddie Haan in 1928, Cole Haan is built on American craftsmanship and ingenuity. We combine traditional methods, timeless style and modern innovations to create footwear and accessories for optimists of all ages. This company was started to make good things for people who make good things happen; it still does.
Cole Haan recently returned to its roots as an independently owned company and is growing rapidly in the US and abroad, as people rediscover the value of quality goods made without compromises.
We call New York City and Greenland, New Hampshire home, but you'll find us everywhere, including in more than 115 retail stores within the United States, within our wholesale exclusive partners, and in over 100 locations globally. We also invite you to visit us at any time at www.colehaan.com.
The Cole Haan brand is all about modernizing Trafton Cole and Eddie Haan's legacy. The Cole Haan company is about enlisting like-minded people who want to make good things happen.
MISSION/ROLE:
The Director, Digital Design will report to the VP, Brand Creative and work with Brand Design, Brand Copy, E-Commerce and Digital Marketing teams to lead the design and user experience of all Cole Haan's digital executions across web, email marketing, social, wholesale and in-store retail. The role is responsible for driving conversion, building brand equity and pushing innovative solutions as a hands-on leader within the company's incredibly fast-growing digital channels.
CORE ACCOUNTABILITIES:
• Drive incremental and sweeping evolutions of all digital experiences and marketing and lead the experience and visual design direction for new initiatives.
• Plan staffing of all digital design needs, review and approve all design work from digital design team; lead and mentor digital design staff.
• Act as digital design representative throughout the company.
• Propose and sell-in new interactive initiatives (big and small).
• Partner with Senior Director, Brand Creative on key initiatives, and digital creative briefs as well as partner with Director, Brand Copy on all written copy.
• Maintain a design and user experience roadmap of improvements and new executions, and systematically resolve items from this roadmap alongside other key and ongoing initiatives.
• Drive, improve, and overhaul (where needed) processes in workflow / design execution / production / team collaboration.
Requirements
• BFA or BA degree required in Interactive Design, Communication Design or related field
• 5+ years of previous experience as a digital designer within an innovative fashion/apparel lifestyle brand, or within a well-regarded design studio or creative agency, preferably with retail/fashion industry experience
• 3 years minimum experience designing for eCommerce
• 3 years minimum experience managing and directing other digital designers
• Strong portfolio that exemplifies a strong and broad range of web design experience, online marketing strategies, user experience solutions, graphic and typographic finesse, and innovative thinking
• Deep understanding of eCommerce business, conventions, and desktop / mobile / responsive design strategies and executions
• Extensive knowledge of web browsers, publishing programs, and web technologies
• Mac platform required.
• Expert Knowledge in Adobe Photoshop, Illustrator and InDesign. Expert knowledge in Sketch preferred
• Preferred experience with newest interactive design tools and team / collaborative tools (InVision, Zeplin, Slack, etc.)
• Experience in basic video editing or understanding of video standards
• Meticulous attention to detail and process, and ability to improve process
• Excellent organizational skills and ability to manage multiple priorities, schedules, and team resources
• Excellent written and verbal communication; ability to communicate in creative, technical, and business environments
• Ability to work independently and collaboratively in a fast-paced, creative environment.