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Public Relations Manager, Womenswear
Ralph Lauren
New York, NY, United States
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Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For nearly 50 years, Polo’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
Key Responsibilities:
• Oversee PR product editorial for Women’s Collections (Luxury, Polo and Lauren) with national and regional media outlets.
• Oversee and analyze monthly and seasonal DMR competitive analysis reports to identify strengths and weaknesses for review with PR Director.
• Support print and online media outreach on key corporate/fashion-related initiatives to secure features and news items.
• Assist in development and execution of seasonal brand plans and high level media strategies.
• Work closely with Europe and International offices on all editorial requests, special projects and seasonal assets.
• Maintain strong print and online editorial relationships with key editors, stylists and influencers.
• Oversee sample tracking system for editorial, advertising and wholesale sample requests.
• Develop strong internal relationships -- liaise with Design, Advertising, Sales, Merchandising, Buying, Marketing and RLM.
• Manage seasonal look book planning, distribution and editorial strategy.
• Manage seasonal presentations, runway shows, editor market appointments and special events.
• Oversee seasonal press showroom and manage merchandise accordingly.
• Manage daily and monthly internal distribution of all fashion media placements.
• Attend key internal meetings and update managers and team accordingly.
• Manage Coordinator on all editorial, administrative and departmental responsibilities.
• Manage project-specific budgets.
Qualifications:
• College degree preferred.
• 4-6 years of experience in event design and execution.
• Strong understanding of brand positioning and DNA.
• Proactive.
• Highly motivated and willingness to learn.
• Ability to function in a fast paces environment.
• Excellent verbal and written communication skills.
• Strong interpersonal skills.
• Creative innovative thinker.
• Strong sense of leadership and collaboration.
Ralph Lauren is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.