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Social Media Coordinator – Beall’s/Burkes Outlet Stores
Burkes Outlet
Bradenton, FL, United States
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Beall’s – Celebrating 100 years!
Beall’s celebrated our 100th year anniversary in 2015! Come join a team rich in tradition that is ready to adapt and evolve with the ever changing retail landscape! We are a debt free, billion dollar organization with over 500 retail stores across 16 states. And with an eye to the future, we are continuing to enter new markets and build brand loyalty with an increasing customer base.
Stable and fiscally savvy, Beall’s has long been an organization that represents tradition, integrity and ever changing sustainability. Our headquarters are located in the beautiful and sunny Tampa Bay area in the heart of Florida… approximately one mile from the nearest beach. We live and breathe the Florida coastal lifestyle and we are looking for new talent to join our growing team!
Social Media Coordinator – Beall’s/Burkes Outlet Stores
MANAGEMENT
• Create social media programs to garner ongoing brand exposure, brand advocacy and marketing campaigns.
• Manage and grow brand presence on social networking sites, including but not limited to, Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, blogs and seeding content into social applications as needed.
OPERATION
• Implement the social media strategy, coordinating with stakeholders across the company to assure effectiveness of this integrated marketing/customer engagement arena.
• Manage Social Media to guide postings, tweets, responses and transfer of customer complaints to Customer Service.
• Manage social media campaigns and day-to-day activities for online advocacy, editorial copy, community outreach efforts, promotions, G.O. announcements, etc.
• Become an advocate of the company in social media space and engage in dialog and answer questions where appropriate
• Monitor effectiveness benchmarks for measuring the impact of social media programs. Analyze, review and report on effectiveness of campaigns to maximize results.
• Utilize good judgment in safeguarding the company image in responses and outreach in all social media outreach.
• Oversee online contests, polls, product giveaways and sweepstakes that are included in social media platforms.
• Monitor trends in social media tools, sites, audience and applications.
PARTNERSHIP, SUPPORT AND INTEGRATION
• Work with Digital Marketing Manager in the development, implementation and monitoring of strategies, processes to ensure social media growth
EXPERIENCE
• Bachelor’s Degree, Must possess strong understanding of technology and how to leverage social media as part of a complete marketing strategy.
• 4+ years of experience working with Social Media Strategy.
• Strong project management and organizational skills.
• In-depth knowledge and understanding of social media platforms and how they can be deployed.
• Team player, with confidence to take the lead and guide others where necessary.
• Strong interpersonal, written and oral communications skills.
• Must be able to work in fast-paced environment, multi-task & prioritize assignments.
• Proficient in Microsoft Outlook, Power Point and Excel.
Check out www.beallsoutlet.com and www.beallsinc.com for more information.