This job has expired, please see additional jobs below
Digital Marketing Analyst
Tory Burch
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
About Us:
Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its Chairman, CEO and Designer, Tory Burch. The collection, known for color, print and eclectic details, includes ready-to-wear, shoes, handbags, accessories, home and beauty. Art, music, travel, interiors and the designer’s own stylish parents are inspirations for the collection.
Our company launched in February 2004 with a single boutique on what was then a remote street in downtown Manhattan. Today, we are a global brand with a presence in more than 50 countries, but in many ways we are only just beginning. There is so much we want to do!
Brand integrity, global inspiration and beautiful products are integral to who we are as a company and what we have accomplished to date. Our incredible team is an equally important part of the equation. We believe that each of our employees play a vital role in our continuing efforts to grow and evolve.
The Tory Burch Digital Media team is looking for an energetic, self-starter with strong analytical skills to join the team as Digital Marketing Analyst. The Marketing Analyst will play a key role in discovering traffic and performance patterns to help inform the strategy and translate findings into actionable recommendations. They will work closely with the rest of the Digital Media team to forecast, approve, and report on all planned campaigns. This role will provide critical support in informing strategic marketing decisions and objectives, driving traffic and generating sales while enhancing the customer and brand experience.
Responsibilities:
• Aggregate and analyze weekly reports and data from agencies across all digital media channels (Display, SEM, SEO, Paid Social, Affiliate and CSE)
• Leverage analytics tools and data to measure, analyze and improve key KPI’s across Tory Burch’s digital properties and drive optimizations.
• Support Digital Media team in analyzing performance of respective channels and translating analytical insights into action plans
• Develop reporting dashboards for Digital Media and Marketing team
• QA tagging across all campaigns to ensure proper reporting in Google Analytics
• Monitor campaign performance in ‘real-time’ and make recommendations as needed
• Identify trends and/or issues within data sets and make recommendations to enhance reporting and analysis
• Translate analytics into clear, concise presentations and data visualizations
• Build a body of knowledge on program performance with the objective of informing future decisions and investment
• Help implement the tools and requirements necessary to properly and efficiently measure and report on the business
• Maintain trackable URL and web analytics tagging standard in partnership with Digital Commerce Analytics Manager
• Report results and analysis to the larger team and business unit
Qualifications:
• Bachelors (B.A. or B.S.) from a four-year college or equivalent
• 1+ years analytics and/or marketing experience; Media or retail industry experience preferred
• Basic understanding of web analytics methodologies and reporting (Google Analytics)
• Strong interest in data analysis and interpretation
• Ability to build reports and summarize data in meaningful way for the goals of the business
• Excellent organizational and time-management skills; ability to multi-task and prioritize responsibilities in line with business objectives, react to shifting priorities while adhering to deadlines. Attention to detail is essential
• Excellent verbal and written communication skills
• Resourceful and self-motivated approach to work, with an interest in learning and growing professionally
• Team player who is results-oriented and has the ability to build relationships to achieve team goals