This job has expired, please see additional jobs below
Director, Performance Marketing
Panasonic
Lake Forest, CA, United States
Job Details - this job has expired, please see similar jobs below
About PAC
Who We Are: Panasonic Avionics takes entertainment to new heights. We’re the world’s leading supplier of (IFEC) inflight entertainment and communications systems that allow airborne passengers to get their fix of live TV, movies, music, interactive games, maps, and much more! We make traveling on airplanes more exciting!
What We Value
As an organization, we value people who are motivated and driven. We value a collaborative work environment that enhances careers and positively impacts society. We value our diverse work culture committed to delivering products and achieving high results. Seeing our products bring delight to others is just one way we measure success.
Why You Should Join
A job is only part of what we offer. See how you can flourish in a career while getting the support and resources from some of the most talented people in the industry. You will work on technology that makes traveling the world that much better. Lastly, you will be rewarded with world class benefits and competitive wages. Come aboard, we’ve been expecting you!
WHAT WE WILL BE LOOKING FOR YOU TO DO IN THIS CRITICAL ROLE:
As the Director of Performance Marketing, you will work to create a performance-driven marketing team at Panasonic Avionics Corporation (PAC) that will be focused on growth, efficiency, and measurement.
You will build the group that drives marketing expertise and work with the various functional leaders in Marketing and Design to make PAC a global leader in digital marketing, event marketing and field marketing deploying best-in-class platforms. You will oversee a dynamic marketing team focused on driving results for a global multi-billion-dollar hi-tech, software and solutions enterprise company. You will have full responsibility for all performance marketing KPIs and be tasked with growing the results and revenue of PAC on a regular basis
WHAT YOU’LL BE RESPONSIBLE FOR IN THIS ROLE:
DIGITAL MARKETING
• Lead a digital team in the functional areas of SEO, paid search,
email, demand generation, acquisition, and web management.
• Collaborate with brand managers, the engagement team, and
the design team to create, execute, and optimize effective online
campaigns to drive traffic, improve conversions and grow leads
and users.
• Map and build the life cycle of our core products and develop a
robust, digital marketing strategy.
DEMAND GENERATION
• Develop lead generation programs across our core products.
• Provide strategic guidance and monitor channel performance
across programmatic display, social, search, content, email, etc.
to ensure long and short-term KPIs are met.
• Collaborate across channel teams to optimize conversions and
help to achieve aggressive revenue targets.
• Develop an integrated marketing strategy encompassing paid,
branded, and retention marketing tactics.
• Develop and manage growth marketing budgets and forecasts.
• Source and manage marketing agency partners by channel to
ensure ROI and optimize results.
ACCOUNT BASED MARKETING & CAMPAIGN MANAGEMENT
• Lead design, planning and execution of account based marketing
campaigns.
• Oversee weekly management of online marketing campaigns.
• Partner closely with the Product Marketing team to power
campaigns that deliver commercialization of our products to our
target customers and potentially to outside partners in the
future.Launch, track and report on social paid campaigns.
• Build tracking systems to measure all promotional email and
content sent by our sellers, as well as a posted online and
identify new systems and techniques to improve delivery,
performance and tracking.
TRADESHOWS, EVENTS AND SHOWROOMS MANAGEMENT
• Lead global event and tradeshow strategy and execution in
partnership with product marketing, product management and
sales.
• Transform the showroom and demo execution strategy to
elevate PAC’s ability to showcase the latest product and solution
portfolio to our customers and partners
• Ensure effective definition and tracking of KPIs across the
events, tradeshows and showroom experiences.
WHAT YOU WILL NEED TO BE SUCCESSFUL:
KNOWLEDGE/SKILL REQUIREMENTS
• Performance Marketing track record/experience
• Strong Experience working with digital marketing and ABM tools
such as Marketo, Pardot, Braze, mParticle, DemandBase.
• Extensive Systems knowledge particularly in lead generation and
CRM.
• Extensive management experience leading cross-functional
teams; change management experience is a plus.
• Excellent interpersonal and communication skills across different
audiences; ability to super-serve clients at the highest level and
guiding teams to the same level of service
• Independent, strategic thinker with operational experience.
• Ability to create and scale processes that are efficient without
losing quality.
• Solutions-oriented style and positive attitude.
• Experience with budget planning and forecasting.
• Has a sense of responsibility and ownership in delivering quality
output and building strong teams.
• Incredible organizational skills and ability to manage large
amounts of projects and priorities simultaneously.
• A confident speaker who can gain buy-in from various
department leaders and Executives.
EDUCATION/EXPERIENCE REQUIREMENTS OTHER REQUIREMENTS
• Bachelor’s degree in Business, Marketing, Communications, Computer Science, or other related majors
• 12-15 years of experience in marketing roles and B2B or B2B2C.
• 10 years leadership experience.
• Experience in Technology Systems, Enterprise Software, SaaS or Digital Services (Content, Media, Advertising, etc.) industries.
OTHER REQUIREMENTS
• Must be able to travel domestically and internationally up to
25%.