This job has expired, please see additional jobs below
Marketing Director
Anheuser-Busch
Patchogue, NY, United States
Job Details - this job has expired, please see similar jobs below
Blue Point- Marketing Director
Job Description
• Assume overall responsibility for developing & executing the annual marketing plan across brand, experiential, earned and paid media and trade marketing
• Manage in-house marketing team and agency relationships to execute exceptional content and marketing programs that consistently bring forward inspired, next-level deliverables
• Develop and drive innovations and solutions that enhance the brand, foster our relationship with consumers and custmers and that result in more business.
• Provide nationwide wholesaler marketing support via development and execution of POCM, trade plans and retailer-specific plans
• Work closely with the sales and brewing team and other internal stakeholders to manage all product launches including: packaging design, legal compliance, PR & media, distributor education
• Responsible for building and executing brand activation strategty including brand owned-events as well as sponsorships
• Collaborate with sales team to create incentive platforms for wholesalers and identify tactical brand/SKU acceleration initiatives for retail.
• Work closely with sales team to build Trade Marketing plans including creating and implementing POS materials development and procurement
• Manage annual marketing budget effectively and proactively
• Ideal candidate will have experience in developing new ideas and implementing concepts in all facets of marketing; social media, web, PR & media, events, products, distributor, retail & consumer marketing.
• Bachelor’s Degree in Marketing or related field.
• Strong communication & interpersonal skills.
• Proven track record of successful integrated marketing plans.
• Strong skills in managing media plans including digital and social media channels.
• Experience managing and leading others.
• 5-10 years of marketing experience including brand management
• Excellent analytical and problem-solving abilities.
• Passion for awesome craft beer!
As a leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.