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Director of Downstream Marketing
Philips
Maple Grove, MN, United States
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Director of Downstream Marketing
We welcome you to join Philips IGT-Devices as a Director of Downstream Marketingin our Maple Grove, MN or Colorado Springs, CO locations.
In this role, you have the opportunity to work with a cutting edge product line-IGT Devices is part of the Philips Image Guided Therapy (IGT) business group.
As the Director of Downstream Marketing, you will lead the global downstream marketing team and initiatives for the Peripheral Vascular Business within the Philips Image Guided Therapy Devices (IGTD) business. This critical role is responsible for expanding access to care for patients through driving the global growth plans for the business and partners closely with global sales and marketing leaders, and the leaders of strategy, upstream marketing, clinical, regulatory, reimbursement, sales training, customer education and marketing communications.
You are responsible for
• Drives business success via global cross-functional planning and execution– Leads the commercialization plans and execution for the PV business. Partners closely with North America sales (ZVPs, national accounts, sales analysis), global marketing, reimbursement, clinical, regulatory, customer education, supply chain, quality, legal, marcom, finance and strategy in managing the portfolio and prioritizing key initiatives to drive business growth.
• Develops annual marketing plan – Leads downstream team in creating annual marketing plan including marketing communications, congress, sales training, customer education, reimbursement, society engagement, sales incentives and pricing strategies. Partners with global sales leadership in understanding market dynamics and aligning strategies to best achieve business growth and success.
• Leads and refines pricing strategy – Through analysis of internal and external variables influencing the business, works closely with global sales and marketing partners in developing and managing global pricing strategies.
• Creates a high performing downstream marketing team – Creates, manages and develops a high performance marketing team committed to making a difference for the business and ultimately patients.
• Partners with VBHC Team –Partners with the value-based health care team in developing key risk sharing and business models supporting the continued global market evolution to value-based healthcare.
• Collaborates with global and internal partners on portfolio prioritization– Participates in global portfolio prioritization process representing critical customer and commercial needs.
• Collaborates with Upstream Marketing in product launches - Works closely with upstream marketing in launching new products globally.
• Manages the portfolio – manages the full Peripheral Vascular portfolio in the market including forecasting, pricing management and quality.
• Manages the downstream marketing budget – Prioritizes and manages the downstream marketing budget.
• Participates on the Peripheral Vascular Leadership Team – Collaborates and partners with other members of the PV management team in ensuring short term and long term business success. Serves as an important business leader in the organization.
• Develops important KOL relationships– Develops KOL relationships and advisors critical to understanding unmet clinical and healthcare business needs and helping determine appropriate initiatives driving business success.
• Liaises with global IGTD and IGT strategy and business development partners– Maintains a strong relationship and partnership with marketing, sales, clinical, reimbursement, marketing communications, sales training and customer education partners globally and across IGT.
• Lives the IGTD Values - Brings to life every day the IGTD specific Philips cultural values including Customer First (We develop products we are proud to use on our loved ones; We are dedicated to the passionate pursuit of improving lives), Eager to Win (Bring enthusiasm and drive to everything we do; Relentlessly pursue excellence), Take Ownership (We are they; we are the solution; Celebrate the wins, own the misses), Team up to Excel (Anticipate each other’s needs, Harness the power of us) and Always Act with Integrity (Right things, right now; Quality is our way of life).
You are a part of
This position reports to the Vice President and General Manager of the Peripheral Vascular business in Image Guided Therapy Devices business within Philips Healthcare and will also be a member of the IGTD and IGT Peripheral Vascular Business Management Teams.
Our solutions combine navigational tools such as catheters and guide wires with advanced software to help confirm the optimal treatment at the point of care: measurement technology, procedure-specific application support and on-board imaging and monitoring with improved anatomical and functional information to optimize therapy delivery. The IGT Devices organization consists of four segments: Coronary, Peripheral Vascular, Lead Management and Electrophysiology.
To succeed in this role, you should have the following skills and experience
• 10+ years’ experience in marketing and/or strategy; med tech experience preferable
• Bachelor’s degree in business, MBA preferred
• International experience; cultural sensitivity
• Understanding of business strategy, market development and critical role of downstream marketing in cross-functional collaboration in driving business success
• Consistently work with abstract ideas or situations across functional areas of the business
• Through assessment of intangible variables, identifies and evaluates fundamental issues, providing strategy and direction for major functional areas
• In-depth knowledge of the functional area, business strategies, and the company’s goals
• Broad responsibility and significant operational latitude. Interacts internally and externally with executive level management, requiring negotiation of extremely critical matters
• Collaborative spirit. Given the significant influence management and cross functional team alignment, must enjoy working as part of a high performing, enthusiastic team
• Ability to interact effectively with executives and all levels within the organization
• Ability to work within a matrixed environment balancing needs of multiple stakeholders
In return, we offer you
We offer you the opportunity to grow within the organization and Philips – working cross functionally with R & D, on various projects and initiatives to drive our products to our customers and be a part of saving people’s lives every day.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video
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