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Director, Business Intelligence
A. O. Smith Corporation
Austin, TX, United States
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Overview
A. O. Smith is a global water technology leader. Our North American Water Treatment Division (comprised of brands such as Aquasana and Hague Quality Water) is looking for a Director, Business Intelligencethat will be located at our Aquasana office in Austin, Texas.
What makes this opportunity great?
• This division has experienced double-digit growth for the last several years, through organic growth and acquisitions
• Growth exists within the role itself (additional direct reports as the division expands) as well as within A. O. Smith's other divisions
• Parent company A. O. Smith strives to be a global leader in water technology, employing over 16,000 in North America, Asia & Europe
The Business Intelligence (BI) leader will be responsible for driving the strategy and execution of creating business intelligence and reporting tools to measure and manage the business. True to the business adage, if you can’t measure it, you can’t manage it, the business intelligence leader works with all business and channel leaders to create and maintain real time measurement and management analysis and reports. In addition, this leader is also responsible for maintaining the marketing database which is used to manage Customer Relationship Management (CRM) programs.
Responsible for the identification and resolution of information flow, content issues and the transformation of business requirements into logical data models. Help identify opportunities to reduce data redundancy, trends in data uses and single sources of data. Responsible for analyzing complex logical database designs, logical data models and relational data definitions in support of corporate and customer information systems requirements. Understand the methodologies and technologies that depict the flow of data within and between technology systems and business functions/operations.
Scope of Responsibility
• Supervise a team of direct reports – two Database Analysts to begin with, and will grow as channels grow.
• Responsible as the data steward for all North American Water Treatment Division intelligence, and customer databases.
Specific Responsibilities
• Create, manage and maintain a complete suite of operations and business scorecards that provide visibility into the business and marketing activities and work with business stakeholders to align the reports using tools like SQL Server, SSRS, SSIS, Microsoft Excel, Microsoft Dynamics and Data Visualization tools like Tableau or BIME. Inclusive of the direct business but also other channels and retailers as they are launched.
• Consolidate data from sources like ERP and customer behavior data from ERP systems (Microsoft Dynamics, SAP), telephony data, customer survey data on products and services, website traffic and stats from Google Analytics as well as ecommerce data to help develop reports to measure performance using tools like SSIS, stored procedures and Toad.
• Plan for workflows in MS Dynamics or SAP for order processing to better manage backlog and logistics.
• Maintain a central repository of customer behavior data with information that would be the backbone for various marketing campaigns like direct mail, promotional email campaigns and social media marketing.
• Maintain central marketing database and CRM system to optimize customer touchpoints and maintain a hygienic view of customer contacts
• Assist in developing marketing forecast models for subscription and non-subscription based customers and help determine their life time value.
• Assist in performing matchback analysis to measure performance of various sales campaigns.
• Support in defining trends, proving and disproving hypotheses, and finding areas for efficiency and improvement.
• Manage and implement various marketing related projects as defined by the leadership team using the appropriate tools.
• Collect survey responses to improve products and operations to drive customer satisfaction.
• May perform other duties as assigned.
Basic Qualifications
• Bachelor’s Degree in Information Technology, Computer Science, or related field (Master's degree a plus)
• Minimum of 8 years work experience in SQL, SSRS, Tableau, MS Excel
• Minimum of 5 years working with CRM data
• Analytical and problem-solving skills
• Strong written and verbal communication skills
We Offer
Competitive base salary, bonus plan and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance. Employee discounts on water filtration products are included along with a casual dress code. This role is in our dog-friendly Austin, Texas office (near Pease Park).