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Director, Trade Marketing & Commercial Innovation
Diageo
Norwalk, CT, United States
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External Job Description
Purpose:
The Director, Trade Marketing & Commercial Innovation ensures the selling force has the right tools, programs and information necessary to achieve, and or exceed, their sales targets. This role plays the key interface between Marketing and Sales. The role creates a competitive advantage via guiding strategic deployment of brands across On & Off -Premise Channels and segments.
Management Responsibility:
• Build and coach a team of 8 managers to unlock performance and growth
• Lead the development of the commercial innovation/renovation goals and plans
• Must have concise and clear communication skills to ensure all stakeholders are engaged and be able to influence outcomes
• Collaborates with Brand teams, Sales organizations, distributors, Innovation and Supply
• Ensures all commercial timelines for production and creative are achieved
• Provides critical input and support to DBC Leadership team, brand teams and Salesforce regarding trade and commercial goals and performance
• Lives Diageo culture, values and leadership standards
Complexity of Role:
The role needs to manage a large number of key stakeholders across Marketing, Innovation, Supply and Sales functions in an environment of transformational change.
Key Outputs/Deliverables:
• Develops trade category strategy and NEP plans for DBC portfolio and each of the brands by month, channel and segment
• Ensure account standards are developed by channel and segment, aligned to and that execution is tracked
• Develop and deliver all selling solutions
• Ensure all Innovation/Renovation projects are on track and status is effectively communicated to all stakeholders
• Develop and implement best in class user friendly POS systems
• Supports Innovation program creation and sell in of innovation (customer presentations, materials, samples, etc);
• Establishes effective and clear communication flow to organization (e.g., Bi-monthly all company calls, Quarterly distributor calls, etc.)
• Develop Customer centric programs to support national and regional on and off-premise key accounts
Experience:
10+ years of experience in a CPG environment, track record of success in: strategy development, shopper/consumer insight development, brand activation, joint customer business planning, crafting of commercial strategic and tactical plans combining economic, channel, shopper, and trade goals; creating possibilities, strategic influencing and change management, building alignment and constantly delivering great performance with a future focus. Strong previous experience in key leadership roles with customers and both on/off premise channels and shopper marketing. Customer marketing curriculum is a must.