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Director, Brand Communications
Yum! Brands
Louisville, KY, United States
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Job Description
Design the strategy and execution of all branded communications for KFC US.
• Create and Execute Branded Communications Strategy which includes TV advertising, print, digital, outdoor, and any other branded communication to the customer.
• Lead Media strategy and execution for $180MM media plan.
• Own the guest experience in-store including all restaurant POP (changes 7 times per year), menuboards, uniforms, food packaging, and restaurant design.
• Create marketing approach for new e-commerce platform and partnership with Grub Hub.
• Co-own new restaurant interior design with development.
Company Summary
KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. In fact, KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company.
Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index. The company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are global leaders of the chicken, pizza and Mexican-style food categories.
More important than our size is our commitment to breakthrough innovation and the success of our employees. We're proud of the unique culture we've built, one where everyone can be their best self, make a difference and have fun! We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.
Minimum Requirements
• BA/BS; MBA preferred
• 7-10 years of work experience with at least 5 years of marketing experience required (Restaurant/retail and/or digital guest experience preferred)
• Advertising and brand positioning expertise, understanding dependencies that exist across the business
• Great at partnering with creative agencies in development of positioning, advertising and other communications.
• Media planning and execution leadership experience.
• Depth of digital expertise with e-commerce experience preferred.
• Ability to work with marketing project teams and marketing leadership to identify business issues and provide relevant recommendations to drive relevance, awareness and consideration
• Demonstrated ability to develop actionable and sustainable strategies
• Coach capability to engage and develop talent
• Strong communication skills with demonstrated ability to influence and inspire others is required
• Ability to handle projects that require multiple areas of expertise and may require leading-edge inspiration and innovation
• Ability to handle and resolve conflict effectively
• Strong interpersonal skills and the ability to interface directly with FZs and Executives
• Proven ability to navigate through ambiguity and a dynamic working environment.
• Self-motivated with a strong drive for results and intellectual curiosity
• Must be able to meet deadlines and work well under pressure in a fast-paced environment