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Account Director
Edelman Digital
New York, NY, United States
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Account Director (Men’s Grooming)
Description
UEG is an award-winning global marketing agency specializing in entertainment and sports. We develop and implement immersive consumer experiences by partnering with the people, places and platforms that shape pop culture. Our suite of services include Celebrity programming, Music-Film-TV-Sports partnerships, Entertainment & Sports Communications and Brand Experiences.
The team at UEG is a dynamic group, bringing together best-in-class expertise across entertainment & sports, paired with a strong understanding of brand building and effective marketing communications. This is a work hard, play hard environment where a true passion for sports and entertainment are married with the desire to create business changing work for our clients.
UEG is currently looking for a Director who will assist in growing a significant, high-profile brand client with strong leadership skills and a high level of client service; responsible for managing overall account team performance as it relates quality control on multiple, sizable pieces of business along with inter-agency management.
This position will be a hybrid ideation, development, and executional role, focused on the men’s grooming/lifestyle portfolio of business for a key CPG client. The candidate will be responsible for overseeing individual client workstreams based on program and/or brand needs with a specific focus on influencer marketing.
The Account Director candidate must have a passion for pop-culture and its infusion into the consumer brand ecosphere through areas such as partnerships, content development, influencer work and dynamic experiential programming. The candidate must have a strong background in social/digital marketing and the men’s grooming/CPG industry. But most importantly, the candidate must show significant experience in the area of client management and team oversight within relevant client/industry work streams.
This role will report directly into the VP/SVP, Men’s at UEG and be based in New York City.
RESPONSIBILITIES:
• Day-to-day client lead overseeing influencer strategies for brands, own and drive the execution of each strategy as well as oversee the day-to-day management of each account.
• Work alongside the leads of the specialty practices (Influencer, Talent, Analytics, Branded Content, Entertainment, Sports and Experiential) to build best-in-class working teams against each brand work stream with a CRM account person as lead.
• Develop innovative thinking for each client/brand while infusing UEG’s marketplace POD difference to deliver on award-winning programs and high-quality execution/management.
• Work alongside men’s CRM lead at inter-agency meetings by representing UEG and leading all UEG-owned workstreams alongside client paid, PR and digital agencies
• Create and maintain strong client relationships across key consumer brands and within overall client organization.
• Oversight and management of the portfolio’s financials alongside the team Business Manager including pricing, staffing (planning and utilization), SOW development and client procurement process.
• Ongoing business development and growth within the portfolio based on key client relationships, opportunistic pitches and ideation and overall quality/health of the business.
• Team management including the personal development of direct reports via career pathing, goal setting and ongoing mentorship.
Qualifications
• At least 5 years of agency experience relevant to the role and industry with strong work examples and references demonstrating a strong leader who can maintain positive client relationships, deliver strategic council and successfully troubleshoots client and internal issues.
• A deep knowledge of the social/digital space as well as influencer marketing including but not limited to influencer/talent search and acquisition, content development and management of social platform ins and outs.
• Superior written and verbal communications skills; demonstrated ability to effectively multitask, delegate and manage assignments and accurately evaluate others’ work
• Leader in strategic program planning and development for clients based on emerging pop culture trends
• Ability to command a room as a dynamic public speaker with strategic credibility among key stakeholders
• Strong strategic, analytical, and project management skills: demonstrated ability to take responsibility for a diverse number of projects and to complete them in a timely manner with limited supervision.
• Excellent communication and writing skills: ability to articulate UEG’s mission, program objectives, exposure opportunities and/or resource needs persuasively to sponsors and corporate partners.
• Superb networking, teamwork, negotiation, and interpersonal/diplomatic skills with ability to work effectively with stakeholders to achieve a common goal.
• Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
• Demonstrate behaviors consistent with our firm’s values (Unique, Evolving, Genuine) and Code of Ethics and Business Conduct.