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Vice President, Global Practice Development Financial Services
Edelman Digital
New York, NY, United States
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Description
This role is responsible for working closely with leadership to create and implement the vision and strategy for the Global Practice/Sector both internally and externally. S/he will report directly to the Global Chair and liaise with an extended network of contacts globally. An ideal candidate must have an entrepreneurial mindset and the ability to identify business development opportunities for the firm, demonstrate excellent writing and verbal communication skills, be a strategic thinker, excel at project management, thrive in an independent work environment, show attention to detail and be able to navigate multiple projects and stakeholder groups simultaneously.
RESPONSIBILITIES:
Portfolio and Capability Growth
Understand the business goals of the firm and help implement strategies within the Practice/Sector toward achieving those goals
Support local/regional new business efforts by connecting teams with necessary resources, creating Practice/Sector-specific content (cases, capes, slides) and maintaining a working knowledge of past new business materials for repurposing
Play a central coordination role in new business activities being led by Global Chair, potentially helping to shape responses to RFIs/RFPs or serving as Foreperson for pitches
Assist Global Chair in identifying new business white space areas and targets, drawing upon the expertise of the network
Support organic growth by keeping abreast of Edelman capabilities and serving as a resource to GCRM, GCX and other client leads as they look for solutions to client challenges
Work with regional/global team to identify new/existing tools, products, capabilities and methodologies within the agency to be shared/scaled broadly Support Global Chair in identifying emerging/under-developed capability areas and codifying Edelman solutions with revenue growth potential
Community Building and Knowledge Sharing
Build strong internal relationships across the network
Drive best practice sharing across the Global Practice/Sector
Serve as a resource to local/regional teams
Lead Practice/Sector efforts on INsight, promoting use of the platform and maintaining all related pages and materials
Be knowledgeable of resources/expertise in other offices and business units in order to facilitate connections that will improve quality and/or efficiency
Promote and reward cross-office/region/practice/sector collaboration
Build morale by celebrating successes
Partner with Global Chair to host Practice/Sector calls and send written communication to update global community on new developments, facilitate knowledge sharing and build community
Organize periodic in-person Practice/Sector leadership meetings, managing agenda, content, logistics and all other aspects of the event
Develop and coordinate content/modules for employee training
Insights and Marketing
Maintain a personal working knowledge of global trends related to communications marketing and the particular focus of the Practice/Sector Manage and conduct research, track trends and compile research briefs
Lead and execute internal and external marketing efforts to position Edelman as a thought leader
Manage editorial calendar of insightful content for internal and external audiences
Manage Practice/Sector social media presence, in partnership with global marketing team
Develop Practice/Sector-specific content based on trends, insight and/or Edelman IP
Identify/secure/optimize conference engagement and speaking opportunities for Global Chair
Develop speeches and presentations for Global Chair
Provide support to marketing events worldwide
Operations
Develop, implement and continuously improve Practice/Sector processes Actively seek and suggest better ways of getting things done across the Practice/Sector
Support Global Chair in annual strategic and budget planning process
Oversee Practice/Sector operating budget, helping Global Chair stay within assigned budget and using GFS tools to maintain proper financial processes Work with financial manager, quality team and others to analyze and report global Practice/Sector performance data
Manage all internal reporting for the Global Practice, working with regional and local counterparts to gather input
Support new Edelman initiatives to help others adopt and embrace
Develop solutions to a wide variety of problems, including those in program management, internal communications and balancing organizational needs
QUALIFICATIONS:
Bachelor’s degree in a relevant field, MBA preferred
5 or more years of relevant public relations or marketing communications experience
Exceptional secondary and analytical research skills
Strong process and project management skills
At least basic knowledge of financial reporting Presentation development experience
Excellent verbal and written communication skills
Strong knowledge of MS Office Suite – especially PPT