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Group Director, Partnerships
Initiative
Los Angeles, CA, United States
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Initiative - Group Director, Partnerships
Position Summary
The Group Director, Partnerships is a senior client leadership role, managing client media spends across the specialist group. The GD must act as the buying leader for Initiative clients, driving collaboration, excellence and quality of product across all channels to deliver the most strategic, holistic, and integrated investment solutions. This role is also responsible for seeking partnership opportunities outside of paid media across all channels.
Essential Functions
• Client
◦ Partner with Initiative Strategy, Analytics and Business leaders to build outstanding relationships with clients based on trust, advocacy in the marketplace and a clear understanding of clients’ business objectives.
◦ Articulate and synthesize various trends and behaviors emerging in the marketplace to ensure our teams make them real in recommendations to clients
◦ Elevate media partner relationships to drive client opportunities, first looks, break through barriers, etc.
• Internal
◦ Inspire teams to push boundaries and exhibit the core behaviors of Initiative
◦ Establish an environment of collaboration and teamwork among disparate groups
◦ Ensure every digital specialist team is regularly applying best in class tools and processes to deliver recommendations that drive client KPI’s and business objectives
◦ Facilitate “intelligent investment” techniques across partner evaluation, partnership development, negotiation, and stewardship, in order to deliver maximum strategic value and efficiency
◦ Institute stewardship / optimization techniques to drive constant and regular improvement
◦ Act as a catalyst for innovation & experimentation that drives cutting edge Investment solutions
◦ Develop CREATIVE, cross-channel partnership solutions, amplified across all PAID, OWNED and EARNED environments
◦ Employ audience-focused strategies that leverage IPG’s proprietary data and technology (e.g., AMP, programmatic) across Digital media channels
◦ Educate your teams and your peers through formal Initiative training and via peer to peer training programs
◦ Encourage/facilitate rotation / training process that ensures that qualified young Partnerships professionals spend meaningful periods working across all disciplines within investment
◦ Facilitate self-education through industry events, cross-training and rotational opportunities, and regular consumption and dialogue around industry news and development
• Commercial
◦ Support and facilitate all Initiative and IPG MB new business, revenue and industry initiatives
◦ Facilitate organic growth opportunities with current clients not only for Initiative, but across IPG MB
◦ Provide Partnerships support for various New Business pitches, from authoring RFP submissions to developing and presenting cross-channel solutions to prospective clients
◦ Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business
◦ Support MAGNA aggregate negotiations across all Digital media channels
• New Business
◦ Provide Partnerships support for various New Business pitches, from authoring RFP submissions to developing and presenting cross-channel solutions to prospective clients
◦ Oversee pricing exercises
Qualifications
Education:
• Bachelor degree in related field or equivalent work experience
Work Experience:
• 10+ experience in Media Partnerships roles
• 5+ years’ experience managing and developing large staffs across multiple teams
Skills:
• Strong operational capabilities
• Passion for and experience with instituting digital go to market structure and approach
• Experience developing digital solutions for clients with an understanding of the unique (and combined) roles played by different channels within an overall communications solution
• Strong media marketplace knowledge and understanding of what drives the most successful agreements between media partners, clients and agencies
• High level sales and marketing relationships with all major Digital media partners
• Ability to build strong, trust-based relationships with clients, to make an impact on their business, and to showcase the talent and accomplishments of your entire team(s)
• Excellent written and verbal communication and presentation skills
• Exceptional management, organizational and responsiveness skills
About Us
Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients. We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is highly memorable). Our new world model is comprised of five central “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnerships, and Analytics.