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Associate Director, Data & Analysis
Digitas
New York, NY, United States
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Overview
Associate Director, Data & Analysis
Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.
The Data & Analysis team uses data-driven insights to fuel strategic growth for clients.We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.
To help with this, we’re looking for an outstanding Associate Director,Data & Analysis.Someone with a keen attention to detail who’ll help lead the team in bringing that transformation to life. Sound like you? Read on.
What you’ll do:
As Associate Director,Data & Analysis, you’ll inspire teams to develop new paths for growth, while driving strategic thinking and economic insight across client engagements.
Day-to-day, your role includes:
• Identifying strategic data-driven services that will allow clients to grow their business
• Assisting clients in defining analytics needs and developing solutions to solve those challenges
• Creating frameworks and methodologies for approaching major strategic issues, leveraging existing Digitas intellectual capital and developing innovative concepts
• Building and executing a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
• Determining new opportunities among existing clients, and participating in new business initiatives
• Providing support, coaching, and training to assist in the career development of direct reports and the broader team
We’re looking for strong, impactful work experience, which typically includes:
• An ideal of 7-9 years of proven leadership in marketing consulting, advertising, or interactive
• Strong understanding of the digital environment – and expertise in aligning marketing strategies with business needs
• Strong analytical, critical thinking, and problem solving skills
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• General knowledge of or direct experience with the media industry or CRM platforms are a plus
• A four-year college degree; advanced degree is a plus
• Proven leadership ability with strong client relationship skills
• In-depth knowledge of and passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment
• Open to travel as needed
Got what it takes? We’d love to hear from you.
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