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Vice President, Research Director
Initiative
New York, NY, United States
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UM - Vice President, Research Director
Position Summary
We are looking for a VP, Research Director to join our team! The VP, Research Director is responsible for research strategy and research product across clients’ businesses. The role requires the ability to develop and apply new tools to existing clients and to participate on new business. The position demands the ability to understand the strategic communications needs of client advertisers and align these needs to the day to day issues of media planning, buying, and especially performance measurement and media optimization.
Essential Functions
• This person will work closely with account teams to deliver outstanding communications solutions by showing tangible and practical ways to use, interpret and apply, primary and secondary research as well as UM’s proprietary toolset.
• Develop and maintain productive working relationships with client research teams and other client executives.
• Work closely with the advanced analytics team and digital management and reporting teams to drive holistic measurement plans and solutions for executing these measurement plans.
• Identify strategic knowledge gaps through communication with client and agency stakeholders.
• Design and manage qualitative and quantitative research studies. Nature of research: purchase process, media research, advertising effectiveness, tracking studies, market structure and competitive analysis.
• Reports into the EVP, Head of Research with tight alignment to the EVP, Managing Director of the specific accounts.
• Manage a team of up to 4 mid-level researchers and analysts.
• Regularly present to senior clients on ad performance, consumer targeting, and advanced analytical work.
• Provide POVs on key media, audience characteristics, suppliers, trends, methods and techniques.
• Drive annual training and provide support for the planning and buying teams on UM tools, e.g. multi-media optimizers, communications and budget allocation tools.
• Contribute to UM research’s overall capabilities
• Participate in research industry related conferences, speaking engagements, and events to help raise the profile of the UM research team.
Qualifications
Education:
• Bachelor's degree required
Work Experience:
• Minimum of 8 years of related experience; agency or digital research experience preferred
Skills:
• Expertise around brand, advertising and media research.
• Experience with marketing effectiveness and advertising effectiveness methodologies; exposure to consumer insights research also preferred
• Exceptional written and oral communication abilities as well as proactive and throughtful management of workload.
• Strong analytic skills with at least some exposure to statistical modeling and analysis.
• Experience with Nielsen TV (esp. NTI), comScore and/or Nielsen Net Ratings, MRI/Simmons, TNS/Stradegy.
• Refined client-facing skills with the ability to work well up and down the command chain within an agency organization
About Us
UM believes that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art. A global media network in IPG Mediabrands, UM operates in over 100 countries, with 4,800 people innovating on a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.