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Senior Director, Strategic Services
Ogilvy & Mather
Minneapolis, MN, United States
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Overview
The Lacek Group (TLG), a specialty agency of Ogilvy & Mather, is a fast-growing customer engagement agency. We work at the intersection of brands, data, and creativity to help industry-leading companies build and strengthen relationships with their best customers.
We are looking for a Senior Director, Strategic Services who will be responsible for contributing to the development of customer marketing strategy on behalf of our clients and leading mid-size loyalty and customer engagement projects – someone with a deep understanding of clients and industries that can leverage this knowledge to produce solid strategic input and recommendations. This role may support one or more of our three areas of focus: loyalty, customer engagement, or business development.
Responsibilities
• Drive internal partnerships to bring new and progressive ideas to clients, leveraging best practices in data-driven loyalty, CRM and customer engagement
• Become a “trusted advisor” to executive client stakeholders
• Lead high-profile engagements, in partnership with the agency’s account services team
• Develop innovative ideas to build and optimize global loyalty & customer engagement programs
• Recommend strategies to optimize member engagement, especially in digital and mobile channels
• Provide thought leadership in areas of customer loyalty, retention, acquisition, advocacy and mobile engagement
• Advocate for best-in-class program ideation and enhancements
• Develop business cases to support recommended strategies and innovations
• Analyze marketing and research data and propose “way-forward” for client program
• Conduct senior-level client updates
• Design and recommend detailed strategic approaches to address client business needs
Qualifications
• Undergraduate degree in Business, Marketing, Economics, Finance or related field. Advanced degree is preferred
• 10+ years of relevant customer marketing and loyalty experience; ideally in Direct Marketing, CRM or Loyalty Marketing
• Able to build deep client and industry knowledge, and identify trends, gaps and opportunities from data and client/industry information
• Deep experience with loyalty programs, customer engagement, customer analysis, business metrics, financial modeling, program and promotional tracking & evaluation
• Agency experience is preferred, but strategic client-side experience will also be considered
• Good listener with demonstrated experience building positive executive-level client relationships
• Effective problem-solver who can manage time and resources effectively
• Very strong storytelling and presentation development skills; commanding presence and ability to be a convincing consultant
• Comfortable with ambiguity and able to change direction quickly when required by client or project needs
• Up to 50% travel
You’ll love working at The Lacek Group – smart people, great environment, engaging culture, comprehensive benefits and fantastic growth opportunities. Your confidential inquiry is encouraged.
The Lacek Group
900 2nd Avenue South, Suite 1800
Minneapolis, MN 55402
The Lacek Group is an Equal Opportunity Employer