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Associate Director
GroupM
Los Angeles, CA, United States
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Job Description
Modi Media
Associate Director
Los Angeles, CA
Overview
The Associate Director will play a critical role in collaborating with internal planning & buying teams at GroupM agencies, Entertainment clients, media partners, and data and technology companies for the successful execution of Advanced Television advertising in support of Home Entertainment products of a major movie studio.
Focusing on the Digital Movie Rental and Ownership (VOD, Electronic Sell Thru) business of a major studio, The Associate Director is responsible for leading their team in developing and presenting strategy for media placement as well as reporting and tracking of spends and performance. The AD will organize, manage, and execute Advanced TV advertising campaigns and must possess strong communication skills, ability to handle multiple tasks and execute projects under set timelines, and manage a team of media planners and managers.
The ideal candidate must be familiar with the Advanced TV landscape as well as have a good understanding of the television to digital convergence including TV Everywhere, Dynamic Ad Insertion, over-the-top and digital advertising. You must be eager to learn and be interested in becoming a go-to expert in the Advanced TV space.
Responsibilities
• Fortify relationships with clients, media partners and internal departments
• Plan, organize, activate and control daily process for mid-sized team
• Generate timelines, project plans and status updates for internal teams, clients and partners
• Provide proactive communication with client regarding media recommendations, testing initiatives, campaign details, tracking and goals
• Lead development, execution, and follow up of media plans that specify which forms of media will be used to effectively reach the digital movie’s target audience, including emerging media tactics and with an emphasis on advanced television tactics (addressable, hyper-local and Connected TV/OTT)
• Oversee maintenance of flowcharts/plans, analyses, budget updates, spreadsheets and all client deliverables
• Prepare client presentations and case studies on MODI and advanced television
• Maintain industry knowledge of media offerings and seek opportunities for new partnerships in an effort to increase client’s revenue
• Sustain up-to-date performance data to continuously be applied to planning methodology
Knowledge, Skills and Abilities
• Strong management experience
• Organized, detail-oriented
• Excellent analytical skills
• Ability to translate information into understandable goals
• Refined communication skills- writing and presentation skills
• Outstanding project management capabilities (must be capable of managing multiple projects across critical yet fluctuating deadlines)
• Self-starter, proactive
• Dynamic and flexible
• MVPD and/or OTT/CTV experience preferred
Requirements
• Bachelor’s degree required
• 7+ years of media experience