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Director, Client Experience
Weber Shandwick
New York, NY, United States
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Description
Description
Weber Shandwick is a leading global marketing and communications agency creating digital solutions for clients that transcend channels and earn engagement. We invest in a diverse range of talent to deliver results (and awards) for Fortune 500 clients, spanning strategy, creative, client experience, analytics, data science, earned media, and technology.
Named to both the AdAge “Agency A-List” and “Best Places to Work” lists, Weber Shandwick enables world-class talent to collaborate across disciplines, time zones, and borders to build creative digital solutions that solve client problems.
Ideal candidates have experience leading digital engagements at an agency or startup and are motivated, proactive team players. The Director serves as a primary day-to-day client contact and manages multiple account teams, efficiently serving each of these accounts simultaneously. S/he possesses a thorough understanding of digital media, creative production, and analytics – as well as the client's business, industry, and issues, to serve as a trusted strategic counselor to senior clients.
Responsibilities include but not limited to:
• Managing of all aspects of the agency’s client engagement, from client brief to strategic insight, creative concepts, production and measurement.
• Understanding and applying class-leading digital media practices (and platform capabilities) to client engagements, particularly for high-profile consumer brands investing in video-driven social media campaigns and search.
• Building and owning productive relationships with multiple stakeholders (e.g. brand managers, legal, sales), interagency teams, and a diverse array of agency colleagues.
• Ensuring the agency’s success by aligning measurement plans to client briefs and focusing clients and internal teams on the job to be done.
• Representing agency points of view clearly in writing, formal presentations, and informal client meetings and workshops.
• Discovering new opportunities for the agency through a proactive understanding of client accounts, digital media trends, and an entrepreneurial sensibility.
• Maintaining profitability of engagements in partnership with project management.
• Motivating the team by bringing a positive, solutions-focused attitude to everything you do.
Qualifications:
Basic Qualifications
• Bachelor's Degree; 6-8 years related professional experience
• Thorough understanding of digital marketing and advertising
Additional Qualifications
• Experience leading a team of producers, project managers, and creatives to deliver multimedia content capture and post-production.
• Experience on UX-driven web or app projects attached to a CMS like Wordpress, AEM, or similar (no design experience necessary, just project or account management of related deliverables).
• Fluent in the language and function of digital marketing disciplines, including SEO, SEM, programmatic media, analytics, CRM, and so on.
• Hands-on experience activating paid social media campaigns on Facebook/Instagram and Twitter
• Basic scoping and financial management skills (like articulating deliverables and interpreting burn reports)
• Solid PowerPoint skills, particularly pitching creative or channel recommendations and results reporting
• Experience applying basic statistics skills to interpret analytics reports for non-technical clients