This job has expired, please see additional jobs below
Associate Director, Digital Investment
GroupM
Los Angeles, CA, United States
Job Details - this job has expired, please see similar jobs below
Mindshare:
Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.
Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
Department – Digital Investment:
Our Digital Investment teams are critical in bringing our media plans to life. We are at the forefront of the digital marketplace. As the experts we are tasked with driving innovation whilst delivering best in class media plans that drive value within the marketplace. We work in conjunction with our planning teams and are responsible for the tactical plans, negotiating and purchasing of digital media real estate. We are an integral part in capturing a client’s vision to reach the intended audience.
Quick Notes:
• This key role is leading the digital investment team on two critical accounts. Firstly the Campari Portfolio, including SKYY Vodka, Wild Turkey & Grand Marnier. As a challenger brand Campari tasks us to think about things differently! The second account is Nature Made. As a vitamin brand they are investing more money into digital and see content as a key component of that. Just like Campari they challenge us to have innovation at the core of everything we do in digital.
• The role is pivotal at driving the conversation forward with the client as well as leading conversations with our digital and media partners.
• Campari is based in San Francisco so there is occasional travel to meet with the clients. Nature Made is based in LA so there are frequent face to face meetings.
What we love about this position:
• The most rewarding part of being an AD is mentoring and leading your team into delivering outstanding campaigns for the clients whilst also having an impact on their own personal growth and development.
• With this role you’re able to address your client’s business challenges with digital partnerships that will help move the needle in reaching their KPIs. We’ve planned and executed some awesome campaigns that have been challenging yet innovative (i.e. Nordstrom Chatbot, Emoji Keyboard, Popsugar Coachella Activation, Popsugar Fall Orchard Activation).
• Visibility within such a knowledgeable leadership team and also being able to participate in new business pitches that are outside of the day to day client work.
• A big differentiator is that you’re working with an amazing group of peers and leaders that each bring their own value and skillset that you’re constantly learning from as well as, absorbing within your day to day role.
• Mindshare West is the perfect combination of spirit of the small, brawn of the big. We are nimble with entrepreneurial spirit, combined with the backing of GroupM and WPP for everything from training and development through to trading prowess.
How we’ll grow together:
• This role has direct communication to clients as you’re the leading digital expert. With that comes a lot of responsibility and opportunity to shape the role of digital on the account (i.e. more custom opportunities, what innovation means to the clients, executional excellence).
• The team has to be at the core of what we do. Be it managing them on a day to day basis or mentoring them to help them and you grow within your role.
• Work in partnership to build a collaborative environment with a team that is curious, problem solvers.
Meat and Potatoes:
• Work with Mindshare’s Head of Digital Investment, West Coast & Atlanta, to not only continue but enhance the Digital Trading practice.
• Work with managers, senior associate and associate, to help shape the offering and team construct in order to ensure it delivers for Mindshare’s client teams and most importantly, clients.
• Work with the Managing Director to ensure each account has a clear trading strategy based on client goals.
• Work with key partners and Managing Director to drive negotiations that will benefit specific clients as well as the broader Mindshare client base.
• Coordination with all practices to ensure cohesive plan output for clients. Additionally working with an integrated team means ensuring the right connections with Planning/Strategy, specialist areas such as National Broadcast and Print, as well as specialist digital practices (Social, Search).
• Lead via strong communication to support teams and promote superior Trading:
• Casting a wider net to support Trading staff in client team discussions around trading/buying approach, etc.
• Participating in regular Mindshare and GroupM trading meetings where appropriate
• Looking for opportunities that multiple brands can take advantage of, recognizing the diverse array of Mindshare clients
What you’ve already conquered:
• Microsoft Office (Excel, Word, PowerPoint)
• Media Tools and Donovan Data Systems is essential
• 3rd party syndicated research resources (i.e. Comscore, Nielsen, etc.) is a plus but not required
• Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
• Minimum of seven years’ experience including strong buying experience as well as team management
• Extremely proficient working with budgets and numbers
• Excellent verbal and written skills
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
Mindshare is an EEO/AA Employer, M/F/Disability/Veterans
Non Discrimination Disclosure: We do not discriminate on the basis of race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status, disability, veteran status, or any other status or class protected by applicable law. We apply this policy to recruiting, hiring, training, testing, compensation, promotion, transfer, benefits, and all other terms and conditions of employment.
Mindshare is winning new business and expanding – come grow with us!
Visit Mindshare online at http://www.mindshareworld.com/jobs