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Campaign Operations Director
FCB Worldwide
Chicago, IL, United States
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Description
the position
Reporting to the SVP General Manager, CRM, this role will be responsible for leading our CRM campaign operations practice, supporting clients with customized solutions while bringing innovation, knowledge and expertise to help maximize their technology investments. The role will also provide consultative expertise to clients around deliverability and platform recommendations, including technology consultation where needed.
• Responsible for the delivery and implementation of marketing automation solutions to support client initiatives
• Provide leadership and expertise around marketing automation platforms, including best practices
• Responsible for campaign setup, template integration and execution based on predefined campaign specifications
• Hire and lead a team of campaign managers to develop, test and manage ongoing campaigns and data triggers based on client needs
• Help develop documentation and road maps for all processes that support campaign operations, including campaign setup, deployment, QA and post campaign reporting
• Participate in experimental development and technologies to support new business ideas and client prototypes
• Leading technical decisions, scope and planning for upcoming projects across all technology functions, including campaign management and QA
• Engage in the entire product development cycle to understand business objectives, user goals, and create solutions that appeal to our clients
• Collaborate with developers, analysts, creatives, strategists and digital project managers
• Participation in business development, including representing the practice – in expertise and capability - to current clients and prospects
Qualifications
• Min 7 years experience in leading digital technology teams, focused on campaign management and operations and email deployment
• Strong expertise in marketing automation technologies with the ability to learn, understand and apply new technologies
• Proven analytical and problem solving abilities
• Proven experience with email and marketing cloud solutions including Salesforce (ET), Adobe, IBM, and others
• Excellent understanding of email and SMS marketing concepts and metrics such as Sender Score, deliverability, and sender reputation
• Demonstrable understanding of data regulatory measures and their impact on campaigns (will work in close collaboration with FCB Strategic Analytics): e.g. CAN-SPAM Act, CASL, PII/PHI laws
For U.S. Job Seekers. It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.