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Vice President Strategic Planning Director
FCB Worldwide
Chicago, IL, United States
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Description
VP, Strategic Planning Director with CRM Expertise
At FCB Chicago, the VP Strategic Planning Director is not afraid to jump into the deep end and bring something new to the table every day. This person will mentor, inspire and lead within a talented department. The Strategic Planning Director brings a holistic and innovative understanding of the consumers our brands touch. The ideal candidate will tirelessly aspire to achieve the “A-Ha! Moment,” through which insight and opportunity are realized.
the position:
• Serves as lead team member of the brand team on the businesses they are directly responsible for, ultimately assuring the quality of the strategic and creative products the team produces
• Leads a team in developing innovative ideas, approaches and final work product
• Acts as a catalyst to the brand team in seeking out new ways to add value to the brand and in identifying future opportunities
• Takes on overall responsibility for understanding consumer issues, leveraging insights, writing briefs and conducting briefings on multiple brands
• Forges strong relationships with high-level marketing clients
• Creates big ideas and puts them into action and practice for clients
• Pioneers and utilizes new research methods
• Contributes to new business pitches
Qualifications
the personality:
• 10+ years of relevant industry experience; must have agency experience
• Has earned a Bachelor’s Degree
• Customer Relationship Marketing strategy and execution through-the-line experience a must (acquisition and retention)
• Questions everything, reshapes assignments and always looks to work on the next big thing
• Is a knowledgeable leader, interested in growing and mentoring Planners at all levels, as well as growing shared knowledge in the Planning department