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Director
Mindshare
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Job Description
xTitle: Director, Strategic Planning
Mindshare:
Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.
Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
Department – Planning:
Media Planners at Mindshare are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. We strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.
Quick Notes:
• Account: auto
• Client and media partner exposure
• Integrated channel planning role – traditional & digital channels
What we love about this position:
• What differentiates this job from others? The sheer passion and energy of these brands and a truly collaborative, integrated team culture.
• How do we set ourselves apart from the competition? Agility and data at the heart of everything we do.
How we’ll grow together:
• How do you envision the growth potential for the individual in this role: High, our primary goal is to ensure our team members are continually growing and that we are fueling their passions at Mindshare.
• What we hope to build together: Creative, data driven media solutions that are adaptive, successful, and award winning!
Meat and Potatoes:
• Brings together different buying disciplines for integration across media
• Supervises a group of media planning professionals responsible for media plan development
• Serves as a key liaison among various media groups that contribute to the overall media plan development process
• Responsible for the implementation and stewardship of all components of the media plan
• Key day-to-day implementation contact for the Client Service and Leadership Team
• Provides input on POVs for new or client requested opportunities
• Set communications goals for each campaign or plan
• Determines appropriate and detailed media mix for plan implementation
• Determines final budget allocation by medium, informed by any research or insight driven by media planning and taking into account the channel contact plan / brief
• Identifies, develops and manages multi-channel opportunities
• Responsible for media budgets based on client authorized spend
• Responsible for leading IATs (inter agency teams), ensuring thoughtful, collaborative, insight-driven, integrated plans
What you’ve already conquered:
• Microsoft Office (Excel, Word, PowerPoint)
• Media Tools and Donovan Data Systems is a plus but not required
• Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
• Minimum of eight years’ experience preferred
• Comfortable working with budgets and numbers
• Excellent verbal, presenting, and written skills
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
Mindshare is an EEO/AA Employer, M/F/Disability/Veterans
Non Discrimination Disclosure: We do not discriminate on the basis of race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status, disability, veteran status, or any other status or class protected by applicable law. We apply this policy to recruiting, hiring, training, testing, compensation, promotion, transfer, benefits, and all other terms and conditions of employment.
Mindshare is winning new business and expanding – come grow with us!