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Strategy Director - Consumer Technology
MRM//McCann
New York, NY, United States
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Strategy Director – Consumer Technology
New York City, NY
The Role
We are looking for a Strategy Director to join our team here in NYC. This person will help to develop and lead the strategic vision for a well-known global Technology brand. You will be essential to the continued success of our creative work for our consumer products, which is fully integrated across social, digital and traditional.
The Team
M:united//McCann is a bespoke, integrated unit that focuses on our Tech Client and is also part of the greater Agency community. The McCann Strategy department is a collective of 45 brave, nimble and smart individuals whose experience is as varied as their strategic approach. Our goal is to create work that allows brands to play a meaningful role in consumers’ lives.
What you will do…
• Develop strategies and major market initiatives with a global view.
• Infuse your brand, digital, social, comms and data expertise into the briefing process in the effort to keep the brand fresh and innovative.
• Take ownership of the quality of the creative brief and briefing process.
• Partner closely with your counterparts in Creative, inspiring fresh, original creative ideas that are rooted in culture, and in human and business insight.
• Develop strong working relationships with your counterparts in Account, and with Clients, forming the basis of trust and action to move those creative ideas from theory to reality.
• Develop thought leadership pieces
• Ensure use, adoption and learning of proprietary strategic tools
• Promote use of data & other insight tools
Who you will be…
• 8+ years of agency experience required
• Understand consumer, digital and social trends
• Naturally inclined to think cross-channel and throughout a user journey
• Bachelor’s degree in a relevant area required
The Company
McCann New York is the headquarters of McCann Worldwide, one of the world's largest advertising agency networks with operations in over 120 countries. The agency opened in 1912 with Truth Well Told as its founding -- and enduring -- creative philosophy. As we have enhanced this strategy-based creative approach to keep it relevant in today’s multichannel brand communications world, we have strengthened our ability to unearth consumer insights, highlight behavioral brand truths, and create innovative multiplatform experiences that help our clients’ brands play a meaningful role in consumers’ lives.
m:united//McCann is a collection of smart people, open to any and every idea, that pushes our client’s business forward. We are united thinkers.
McCann is an EEO/AA M/F/Disability/Vet Employer
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