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Director
GroupM
Atlanta, GA, United States
Job Details - this job has expired, please see similar jobs below
Job Description
Mindshare, USA
Title: Director, Integrated Planning
Department/Discipline: Digital and Traditional Media Planning
Mindshare is winning new business and expanding – come grow with us!
Summary:
A minimum of eight years’ experience preferred; the Director has the primary responsibility for strategic and tactical media planning activities on assigned accounts. The Director may serve as the senior client contact on some accounts and will approve media plans and key tactics.
Responsibilities:
• Brings together different buying disciplines for integration across media
• Manage strategy team and ensuring all members are delegated work appropriate for their level and experience and that the team remains challenged and engaged
• Serves as a key liaison among various media groups that contribute to the overall media plan development process
• Serves as a key liaison among interagency teams that contribute to the overall client relationship
• Responsible for the stewardship of government contracting processes and deliverables as it pertains to the media team
• Responsible for the implementation and stewardship of all components of the media plan
• Key day-to-day implementation contact for the Client Service and Leadership Team
• Provides input on POVs for new or client requested opportunities
• Set communications goals for each campaign or plan
• Determines appropriate and detailed media mix for plan implementation
• Determines final budget allocation by medium, informed by any research or insight driven by media planning and taking into account the channel contact plan / brief
• Identifies, develops and manages multi-channel opportunities
• Responsible for media budgets based on client authorized spend
• Attend client specific and departmental meetings
Systems & Tools:
• Microsoft Office (Excel, Word, PowerPoint)
• Media Tools and Donovan Data Systems is a plus but not required
Qualifications:
• Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
• Minimum of eight years’ experience preferred
• Comfortable working with budgets and numbers
• Excellent verbal and written skills
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
Mindshare is an EEO/AA Employer, M/F/D/V