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Account Director
Omnicom Group
Richmond, , United Kingdom
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Account Director
Reports To Director
Position Summary
This role is charged with the responsibility of leading the thinking of both senior clients, Synergy teams and the DDB agency office network in the areas of healthcare communications, product/brand lifecycle management as well as emerging digital solutions. This position requires excellent client management, strategic thinking and business communication skills. The person in this role will be passionate leader and mentor to their clients, their teams, and within the agency as a whole
Key Capabilities
Focused on results
An ambassador for Synergy
Has a sense of urgency
Manages the Synergy team and the client to ensures we deliver the best work at a profitable margin
Delivers the best client experience and represents the Agency as the best in what we do
Prioritises and organizes the Synergy team to deliver on schedule, on budget
Summary
Responsible for the following:
• External: Overall face of the Agency with nominated clients (marketing, medical, procurement)
• Internal: Leader and motivator of the Synergy Agency teams working on client business
• Proactive and reactive new business development
• Oversight and management of budgets, costs and margin on nominated client accounts
• Overall responsibility for quality control on all aspects of the work delivered by the Agency on nominated client accounts
Responsibilities
External: Overall face of the Agency with nominated clients (marketing, medical, procurement)
• Serve as Agency lead on nominated accounts
• Develop compelling, provocative creative strategies that deliver against the brand’s overall strategy
• Hands-on involvement in the development and implementation of the creative strategy to achieve communications objectives
• Troubleshoot account issues and ensure all project roles and tasks are appropriately assigned
• Take a lead in managing client/KOL/agency issues
• Represent the Agency in client meetings to discuss strategic issues, project planning, initiation, development, and finalisation
• Liaise closely with clients over account direction and emerging business issues
• Communicate any significant account changes to Agency and Clients
Internal: Leader and motivator of the Synergy Agency teams working on client business
• Motivate the agency team to do great work on assigned accounts
• Keep up-to-date with product data and developments in the relevant field
• Provide support for other members of the agency team on assigned accounts
• Lead up-skilling of agency teams in client/KOL service
• Provide internal direction on client/agency/KOL communications
Proactive and reactive new business development
• Cultivate new business opportunities with current and new clients
• Ensure that project proposals are maximised
• Proactively assist the Account Management function in realising business opportunities
• Build opportunities for Synergy from within existing accounts
• Lead new business pitches in nominated clients
Oversight and management of budgets, costs and margin on nominated client accounts
• Accountable for the P&L on accounts; recommend ways to grow and/or replace revenue
• Oversee budget development to reflect profitable management of projects
• Oversee budget reconciliation process on completion of client projects
Overall responsibility for quality control on all aspects of the work delivered by the Agency on nominated client accounts
• Establish and deliver the high standards necessary on Synergy client work
• Be dedicated to the agency producing the best medical communications programmes through the development of inspiring creative briefs and the selling of great work
• Ensure appropriate strategic direction/messaging is integrated into all projects
• Review appropriate agency outputs in order to maintain quality
Position Requirements
Account Direction and Leadership
• Is adept at managing change
• Holds themself and colleagues accountable for agreed goals
• Partners with colleagues to give clear and concise direction by identifying goals, strengths and areas of development
• Manages team and delegates work effectively
• Values diversity and differences in colleagues
• Recognizes and celebrates successes
• Is seen as a role model by peers and others
• Mentors and coaches colleagues – encourages opportunities for development and recognition
• Consistently delivers thoughtfully and planned feedback in a timely manner Inspires and influences others
• Consistently provides clear vision and direction for client accounts
• Ability to face problems head on, taking action when needed
• Contributes to the overall growth of the business by seeking out new client relationships, sustaining existing client relationships and/or implementing strategies to reduce costs and increase profitability
Creativity
• Passionate about creativity and ideas
• Fosters an environment, internally and with the client, in which powerful ideas and great creative work can be sold and flourish
Productivity
• Makes informed and insightful decisions
• Remains calm under pressure, does not pass stress on to colleagues or clients
• Is solution-oriented and focused on successful results; sees challenges as opportunities
• Has a sense of urgency and knows how to prioritize accordingly
• Trustworthy and exhibits high level of confidentiality
• Is approachable and understands impact of actions on others
• Regularly engages with agency team, management, and client partners to ensure on-going communication of client needs and concerns
• Integrates and optimizes all agency departments and resources, and creates an inclusive and inspiring environment
Knowledge and Skills
• Exhibits high level of knowledge on client business to be effective in current role
• Motivated to always continue learning and sharing knowledge
• Solid understanding of all integrated communication disciplines (direct, digital, etc.) and ability to recognize and implement accordingly
• Possesses effective negotiation skills
Qualifications
Desirable
• Graduate qualification, ideally science-related