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Director of CRM Analytics
Leo Burnett
Chicago, IL, United States
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Leo Burnett is seeking a Director to lead a team dedicated to creating custom data-driven analytic solutions for our Clients. In this role, you will have the unique responsibility to help solve our Clients’ most pressing business challenges, while growing the Agency’s scope. You will serve as an expert in CRM, and oversee all strategic planning, reporting and analytics initiatives. As a key member of the leadership team within The Core, you will work in a collaborative environment with both the Client and internal colleagues in Creative, Business Leadership and Strategy.
The Core
The Core is Leo Burnett Group’s integrated data and analytics offering that serves as an insight engine to optimize our award-winning creativity and drive competitive advantage for clients. The Core leverages data and analytics to deliver deep consumer insights that lead to creative communications that are more personalized, more engaging and more effective. It builds predictive models, develops journeys, analyzes search data, and more - all in service of customizing strategy and delivering the right message to the right people at the right time.
Responsibilities
In this role, you will lead a team that is focused on Strategy, Reporting, Measurement, and Analytics. You will be empowered to:
• Lead the development of omnichannel CRM contact strategies and the creation of in-depth strategic analytics that inform our Client's annual marketing plan.
• Be a storyteller with our Clients' data, working to uncover deep analytical insights to drive high-impact results.
• Plan, execute, and communicate the results of strategic database analyses in support of Client business (e.g., analyze impact of direct communications including social, email, direct mail, and web). Develop measure and testing plans to refresh tactics and optimize results.
• Identify opportunities for growth across current and prospective clients, participating in new business initiatives.
• Provide thought leadership for analytic technology acquisitions, implementation, and operational activities.
• Integrate primary and secondary marketing research with database insights to create holistic reporting of current status and trends of the Client’s category, business, and consumer markets.
• Supervise members of the team, including: planning, assigning, and directing work; providing ongoing feedback, training, professional development, and mentoring.
Desired Skills & Experience
• Bachelor’s Degree in an analytic-focused or quantitatively focused field is preferred (e.g. statistics, engineering, social sciences, economics). Advanced degree is preferred.
• 10+ years of experience in a related field such as CRM, web analytics, social media marketing, campaign analytics and management, or data analysis.
• Experience managing and/or mentoring a team.
• Proven track record of success in leading large scale and sophisticated marketing analytics and strategy engagements.
• Experience using data analytic tools, like the following, is required:
◦ SAS, SQL, R, Tableau, Advanced Excel, VB
◦ Adobe Marketing Cloud (e.g. Analytics, Target, Campaign, AEM)
◦ Other web and social media analytic tools
• Strong communication and interpersonal skills