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Vice President, Partner, Portfolio Management
Initiative
New York, NY, United States
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UM - Vice President, Partner, Portfolio Management
Position Summary
UM is looking for a dynamic, fun, strategic thinker who is looking to advance their media planning career! We are a group of straightforward and open-minded people, aiming to keep it simple but pack a punch. Individually these values may seem obvious, but together they form a culture that we think is unique and different from many other companies and clients.
Essential Functions
• Lead integrated media planning, investment and activation across TV, Print, Outdoor, Radio, Display, Mobile media
• Oversees media plan development and implementation
• Develop media strategies consistent with brand marketing objectives and selling strategy
• Ensure plans deliver upon agreed KPI’s
• Oversee top-line strategy behind performance-based (Digital and Search) campaigns
• Recommend targeted, innovative media vehicles consistent with media strategies
• Complete detailed competitive analysis and US marketplace updates
• Inform budgetary discussions and incremental funding requests
• Maintain relationships with all levels of client contact
• Prepares and makes presentations to clients regarding media recommendations, ensuring buy-in
• Negotiate corporate contracts and individual program deals
• Manage integrated supervisors and planners on day-to-day responsibilities including billing, digital reporting, program negotiations, media plan updates as well as training and development
• Compile final plan recommendation presentations with detailed rationale
• Manage client requests – i.e. plan changes, budget changes, provide marketplace information
• Consistently bring new media and technology ideas to team for application/brainstorming
• Ensures best practices are applied across account responsibilities
Qualifications
Education:
• Bachelor's degree required, preferably with a concentration in advertising, marketing, business administration or communications
Work Experience:
• Five to seven years’ experience in media planning including three to five years management experience required
Skills:
• Experience with multiple business categories inclusive of regional
• Self-Starter, demonstrates Initiative
• Excellent written and verbal skills
• Ability to manage multiple projects simultaneously
• Collaborative mindset
• Thrives in fast paced environment
• High level of comfort presenting to clients and internal team members
• Proven track record with client relations and growing existing business
• Solid awareness of industry trends and planning/measurement models
• Primarily digital: heavy online display (vertical, networks/exchanges), social, search, email
• Understanding of marketing and communications process; Planning, buying, managing and optimizing across all channels (directly and/or consulting)
• Digitally Savvy: Personally uses digital media, demonstrates passion about emerging media
About Us
UM believes that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art. A global media network in IPG Mediabrands, UM operates in over 100 countries, with 4,800 people innovating on a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.