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Digital Performance Account Director
Dentsu Aegis Network
London, , United Kingdom
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Job Introduction
gyro is the Dentsu Aegis Network full-service B2B specialist agency. We’re Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. This client is a leading global technology company and a household name.
The Account Director is predominately a Digital Performance focussed leadership and managerial role. Therefore, they will need to be an expert on the clients’ business and a leader within the agency.
They will set the working style for the team, lead the strategic direction and will be tasked with being a marketing partner for the clients.
The successful candidate will be responsible for demonstrating a strong working knowledge of the media space and available media research. They will also be responsible for identifying business opportunities and solutions on a regular basis.
Role Responsibility
Responsibilities include, but are not limited to:
Media Planning and Execution:
• Accountable for digital plan output timeliness, accuracy, and overall excellence
• Lead the process of strategic media planning/execution and serve as a resource for manager and executive for advice and counsel
• Oversees the consistent reporting and delivering accurate documents requests from the Global and EMEA hub
• Demonstrate ability to utilise resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
• Create client savings analyses based on billing and invoices
• Responsible for ensuring that all budgets and campaign plans are aligned with client budget parameters
• Understand and adopt new techniques and technologies that are relevant for clients’ digital media strategies
• Provide and discuss industry information on media, markets and related dynamics
• Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas
• Demonstrate ability to sell GYRO/Dentsu Aegis Network and all its offerings
• May participate in the creation and negotiation of yearly client contracts and supplemental proposals and manage account profitability
• May participate in the setting of negotiation strategies
Client & Internal Relationships:
• Build trusting, collaborative relationships with clients at appropriate levels
• Maintain client relationships at appropriate levels
• Manage expectations of clients and deliverables
• Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
• Identifies opportunities to offer other agency service line offerings to existing clients
• Grow business opportunities within current clients, where appropriate
• Participates and presents in New Business efforts and presentations, where appropriate
• Capable of effectively managing up and down the reporting structure
Strategic Thinking & Leadership:
• Provide and/or guide strategic input for all plans internally and externally
• Develop and maintain digital planning processes and procedures across team
• Demonstrate problem solving and intervention when necessary
• Understand and analyse the root causes of problems and develop ways to rectify
• Guide and assist staff to arrive at potential solutions to problems/issues
• Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
• Train, motivate and develop a media planning group
• Construct and deliver accurate, honest and timely performance management documents
Communications Skills:
• Establish and maintain communications process with clients, DAN op cos such as iProspect and AMNET programmatic arm, creative, etc. for each piece of business within the team
• Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive
• Lead client presentations
• Communicate key information about our company
• Adapts communication style to relevant audience
• Links communication to audience’s concerns and perspectives
• Moves audience to desired action through clear and persuasive delivery of information
The Ideal Candidate
• Bachelor’s Degree
• Extensive media planning and buying experience
• Client service experience
• Understanding of key research sources
• Proven leadership ability – experience managing a team of manager and executive
• Experience in digital marketing and current knowledge of trends and innovations in traditional media
• High-level proficiency in MS Word, PowerPoint, Excel and Outlook
Package Description
We offer everything you would expect a global corporation to provide including competitive pension plans, income protection, life assurance, critical illness cover and season ticket loan. We are committed to creating a great environment for all of our employees. As well as the little perks such as team days out, kitchens stocked with free fruit, teas and coffee in the office, we strongly support a work-life balance and encourage agile working across the business. Our working parents are eligible for up to 20 weeks paid leave, including dads and co-parents and we also offer lifestyle benefits such as corporate-rate gym membership, childcare vouchers and Corporate Social Responsibility (CSR) days to use working for charitable causes each year. You always get your birthday off and we have a great holiday allowance scheme allowing you to buy or sell holiday too!
About the Company
About Dentsu Aegis Network:
Dentsu Aegis Network is Innovating the Way Brands are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-system. From identifying who the consumers are, to how they make their decisions. Dentsu Aegis Network is made up of nine global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with over 30,000 dedicated specialists. We value the strength diversity brings to our business and are working hard to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Community’s race and gender equality campaigns. We are happy to discuss all flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
About gyro:
We are a full-service global ideas shop. We believe ideas that ignite emotions are ideas that ignite business decisions. That it’s not just about accurately hitting a target; it is about creating a moment with your customer. That moment when they receive the right information at the right time and they actually feel something, something positive. We are 700 creative minds strong, spread across continents, acting as one. United by a single mission: to create ideas that ignite. In the UK, we are based out of London and Manchester, we love creative eclecticism. Any idea that can help our clients shine has to be nurtured and given life.