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Director, Data Modelling
Initiative
Los Angeles, CA, United States
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Mediabrands Insights - Director, Data Modelling
The Director Advanced Analytics is a key player within Mediabrands Insights, reporting to the SVP of Analytics. A successful candidate has an entrepreneurial spirit, can engage and consult with clients in economic insights, and can drive strategic thinking into client marketing solutions.
Mediabrands Insights’ Business Analytics Engine (BAE) drives a new system of working that puts data, analytics, and technology at the core of every planning decision. The BAE consolidates data inputs, models, and model outputs and links directly to proprietary media planning and optimization tools. The Director of Advanced Analytics will manage the BAE practice supporting a single account in the Media & Technology industry. This individual will be engaged throughout all studies in overseeing data collection, results interpretation, and generating data-driven insights and optimization opportunities to solve business problems and challenges. The Director will have a critical role in ensuring consistent and quality output on all projects, act as a key interface for clients, and work closely with Account Management to ensure projects are aligned to client business goals and strategy. The Director will also work closely with the SVP to manage both financial and manpower resources within the group for all projects.
ESSENTIAL FUNCTIONS
Business Responsibilities:
• Own relationship with client on BAE product and continually engage and consult with them on leveraging BAE to drive greater media ROI.
• Provide on-going analytical leadership in regards to media/marketing mix modeling, attribution, and media optimization for clients.
• Present to clients (and possibly prospective clients) on the value of BAE and ongoing results of deliverables.
• Provide support in developing analytic responses to client strategic issues. Topics may include media mix modeling, cross-channel attribution, and strategic budgeting decisions.
• Work in an integrated fashion with client marketing insight and marketing professionals to make recommendations based on analyses and experience.
• Work with internal stakeholders to enhance analytic processes, and develop new capabilities to increase real-time media allocation optimization.
People Responsibilities:
• Lead a team of 4 people
• Communication skills to convert complex analytical processes into easily digestible communications is key for both research and non-research audiences.
• Excellent presentation skills
• Able to develop senior and junior analysts.
• Proven track record of dealing directly with clients is required.
Work Experience/Education Qualifications:
• Bachelor’s degree in Economics, Statistics or related quantitative discipline.
• Graduate degree is a plus.
• 10+ years’ experience in statistical and econometric analysis, with emphasis in the area of Marketing Mix Analysis.
Skill Qualifications:
• Strong account management and communication skills.
• Expertise with advanced analytic techniques, such as multivariate regression analysis, Bayesian shrinkage, predictive modeling, logistic regression, factor analysis, sales forecasting, response prediction, advertising effectiveness, market mix and ROI measurement, data visualization, simulation and optimization.
• Knowledge of a variety of analytic tools. Fluency in Python, R, or any other advanced analytics software package. Knowledge of Tableau & Sharepoint or any other dashboarding & data visualization tools.
• Comprehensive understanding of metrics: Media (e.g. impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.).
• Strong project management skills and the ability to simultaneously lead multiple ongoing project streams.
• Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, Comscore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, Website Analytics (e.g. Omniture, Web Trends)