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Freelance Group Media Director
GroupM
New York, NY, United States
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Job Description
About Maxus
Maxus is a global network of local media planning and buying agencies. We are the creativity, data and science behind where advertising appears in the media.
Born in the digital age seven years ago, we are natives of the current marketing ecosystem. This means that the passion, agility, collaboration and entrepreneurialism that shape the digital world are also at the core of Maxus’ culture and spirit.
We believe that marketing is about one thing: growth. At Maxus, we lean into change with a vision to help our clients, our partners and our people grow.
Our agency is designed around the idea, not the media. As a result, we attract interesting people who are constantly curious. People with ‘majors and minors. Not just those with a one-dimensional view of a singular skill. We like diagonal thinkers that can go across, and up & down, all at once.
We attract people and businesses that want to change the game. We believe that the most important career decision a person can make is the culture they choose to grow in. A culture that not only values great work, but also great people – this is what we aim for every day.
If you’re ready for an agency that isn’t complacent, thrives in today’s media landscape and loves to push innovation, let’s have a chat.
The Role Objective:
The Group Planning Director is the key liaison between the client and the media community providing leadership, strategic direction and input for the media plans. The Group Planning Director effectively leverages experience, knowledge and skills to push innovative thinking and set challenging team goals and objectives balancing client, company and team needs.
KEY RESPONSIBILITES
• Lead and manage all strategic channel planning activities associated with assigned account (s)
• Lead development of planning objectives and strategies that align with the client’s marketing direction
• Oversee optimization of media programs to continually meet client objectives
• Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues
• Steward relationship with outside agency partners (creative, PR, promotion, etc.)
• Work with analytic partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
• Ensure appropriate media tools are being used
• Manage strategy team ensuring all team members are delegated work appropriate for their level and experience and that the team remains challenged and engaged
• Actively incorporate Relationship Media into client planning process/Lead workshops in Facilitator role
• Understand client compensation structure and implications of plan changes
• Acts as a positive role model through example
Secondary Responsibilities:
• Attend client specific and departmental meetings
• Attend mandatory Agency Training
• Facilitate and participate in creative brainstorm sessions
• Participate in New Business
• Proactively keep abreast of industry trends and share knowledge with team
Essential Skills, Knowledge and Experience
Skills/Attributes
• Ability to delegate work/Manage a team
• Be a leader
• Thrives in fast paced environment
Experience
• 1+ year as Director/ Group Director overseeing a media team
• Planning across integrated media channels, including cross-channel video
• Deep understanding of media trends
Desirable
• Digitally Savvy: Personally uses digital media, demonstrates passion about emerging media, ability to search and research topics, etc
• Thrives in team environment