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Group Digital Director
GroupM
New York, NY, United States
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Job Description
About MAXUS
Maxus is a global network of local media planning and buying agencies. We are the creativity, data and science behind where advertising appears in the media.
Born in the digital age seven years ago, we are natives of the current marketing ecosystem. This means that the passion, agility, collaboration and entrepreneurialism that shape the digital world are also at the core of Maxus’ culture and spirit.
We believe that marketing is about one thing: growth. At Maxus, we lean into change with a vision to help our clients, our partners and our people grow.
Our agency is designed around the idea, not the media. As a result, we attract interesting people who are constantly curious. People with ‘majors and minors. Not just those with a one-dimensional view of a singular skill. We like diagonal thinkers that can go across, and up & down, all at once.
We attract people and businesses that want to change the game. We believe that the most important career decision a person can make is the culture they choose to grow in. A culture that not only values great work, but also great people – this is what we aim for everyday.
If you’re ready for an agency that isn’t complacent, thrives in today’s media landscape and loves to push innovation, let’s have a chat.
About the Client:
NBCUniversal (owned by Comcast) is one of the world’s leading media and entertainment companies. NBCU develops, produces, and markets popular entertainment, news and sports programming. Its TV business units include NBC, NBC News, NBC Owned Stations, NBC Sports, NBC Sports Network, Golf Channel, USA, Bravo, Oxygen, Syfy, MSNBC, CNBC, Chiller, Cloo, Sprout, E! and Esquire, as well Universal Pictures, Focus Features and Universal Home Entertainment.
Maxus services NBCUniversal from both offices in NY and LA. Each media planning team is organized to serve a few business units, and they each work closely with the client, investment teams, and partner agencies.
The Role Objective:
The Group Digital Director is ultimately responsible for all digital media activities related to their respective business units. Job responsibilities include oversight and approval of the development of brand objectives and strategies as well as the related ideation to support such goals. S/he must ensure that tools and systems are effectively applied to digital planning and buying activities with the goal of optimizing deliverables, providing solid rationale to recommendations and present results. The Group Digital Director will have day-to-day relationships with senior client leaders and serve as the key Maxus digital contact for partner agencies, digital publishers and platforms.
Primary (day-to-day) Responsibilities:
• Lead and manage all strategic digital channel strategic activities associated with assigned account(s)
• Lead development of digital objectives and strategies that align with the client’s marketing direction
• Oversee optimization of digital media programs to continually meet client objectives
• Establish and grow a strong relationship with the client through a demonstration of industry knowledge and of the client’s basic business issues
• Steward relationship with outside agency partners (creative, PR, promotion, etc.)
• Manage relationships with digital publishers in Display, Video, Search, Social ,Mobile, and Programmatic media and determine best applications for each.
• Work with internal analytics to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
• Ensure appropriate media tools are being used
• Manage digital strategy within teams, ensuring all team members are delegated work appropriate for their level and experience and that the team remains challenged and engaged
• Work within a Channel Neutral approach to media and framework for thinking
• Actively incorporate Relationship Media into client planning process
• Understand client business and implications of our recommendations
• Lead workshops in Facilitator role
• Act as a positive role model through example
Secondary Responsibilities:
• Attend client specific and departmental meetings
• Facilitate and participate in creative brainstorm sessions
• Participate in New Business
• Proactively keep abreast of industry trends and share knowledge with team
Skills, Knowledge and Experience
Skills/Attributes:
• Self-Starter/Demonstrates Initiative
• Confident leadership skills with the ability to motivate and lead across multiple teams and partner agencies
• Ability to manage multiple projects, clients, and agendas
• Strong account services and client management skills
• High energy and ability to produce high volume of work quickly
• Strategic thinker with the ability to invent strategic ideas
• Ability to delegate work
• Ability to lead and manage a team
• Ability to manage at a macro level across a portfolio, while still having an impact on the day to day
• Thrives in fast paced environment
Experience:
• 10+ years experience
Knowledge:
• Deep understanding of digital media trends, the digital ecosystem and emerging platforms/technologies.
Desirable
• Media Savvy: Personally uses digital media, demonstrates passion about emerging media, Analytics and Research
• Thrives in team environment
• Entertainment experience