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Director, Data Partnerships
Initiative
San Francisco, CA, United States
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The Director of data partnership is responsible for identifying and evaluating new data providers, managing the relationship with new and existing data partners and supporting the implementation of new and existing data sources into the MBI data stack. This role supports growth (using our current data assets and finding new data assets to win new business from new and existing clients) and cost management (finding alternatives to existing data partners). This role focuses on creating strong assessments of different data providers in the landscape, on identifying potential new and attractive data set opportunities, evaluating the quality and usefulness of those new data sets through testing and data audits; on managing the relationship with those data partners; and on identifying and supporting new usage and application for those data sets.
Responsibilities
• Work with clients, our agency leaders, and analytics leaders to understand, document, and clarify the relevant data sets needed for audience analytics and programmatic activation
• Identify new data set opportunities
• Identify and evaluate new data providers
• Managing the relationship with new and existing data partners
• Supporting the implementation of new and existing data sources into the MBI data stack
• Evaluating the quality and usefulness of those new data sets through hands on data audit and testing
• Identifying and supporting new usage and application for those data sets
• Train implementation and audience strategy teams on best use of partner and internal data sets
Target Skills and Experience
Skills
• Curiosity
• Collaboration, including ability to drive clarity in a multi-stakeholder environment
• Hand-on SQL capabilities
• Understanding of data audit methodology
• Demonstrated success in managing analytical, commercial, and emotional elements of a partner relationship
• Strong understanding of the US data and ad tech ecosystem essential, with a focus on identity management (Experian, Axciom, Neustar), programmatic, and addressable TV
• Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations and workarounds, etc.) in the current environment
• Working knowledge of data factors driving project success (e.g. role and value of ideas like PII vs. anonymized data, cookies vs. people, panels vs. census, passive vs. active/survey data, fused vs. matched data, etc.)
• Leadership and change management
• Strong written and verbal communication
• Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly
Experience
• Bachelor’s degree or higher
• 5+ years of work experience in a related field
◦ At least 3 years of experience in digital media analytics, including at least 2 working in an analytics or implementation role with a DSP, DMP, trading desk, or addressable audience segmentation solution
◦ At least 2 years of experience working with SQL on data in digital media analytics
• Demonstrated success leading work with multi-location multi-functional teams strongly preferred