This job has expired, please see additional jobs below
Account Director, Consumer Lifestyle
MWW Group
Los Angeles, CA, United States
Job Details - this job has expired, please see similar jobs below
What We Need
MWWPR has an exciting opportunity for an Account Director on the Consumer Lifestyle Marketing team in the Los Angeles, California office.
The AD will be a seasoned account manager with expertise in strategic planning, campaign management and execution, creating presentations, overseeing press materials and content, and cultivating and enhancing relationships with high level media and influencers. The AD will have deep expertise in media relations and integrated programs, and will have the ability to set the media strategy and execute, manage team members, develop performance goals and measurement metrics, and serve as a primary client relationship manager and strategic counsel.
Responsibilities:
What Is Included
Client and Account Management
• Provide senior level account planning and supervision for major, key accounts with proven, specialized expertise in the category; serve as a top, strategic liaison among clients, account team and agency management
• Lead the planning and execution of media programs and activities; serve as a primary, day-to-day, client contact and provide strong client counsel on tactical matters linked to strategic plans; anticipate client needs and prepare in advance; interact with senior level colleagues and clients and troubleshoot clients’ problems as they arise; ensure that all accounts are strategically on target with clients’ business objectives
• Demonstrate responsibility and accountability for the management and tracking of staff allocation and account financials including budget allocation and control, time sheets, client billing, supplier invoicing and purchase orders
• Lead integrated campaigns through a demonstrated, working knowledge of social influence, emerging digital platforms, and creative problem solving
Team Leadership
• Display strong team leadership and ensure that the team continues to drive media results for clients, proactively pitching media daily and secure publicity for clients (local, regional, national); continue to generate client thought leadership opportunities; maintain existing relationships with media, journalists and influencers; keep current with journalist specialism/interest
• Manage, provides mentorship, and delegate to junior staff on a day to day basis; facilitate teamwork and learning opportunities by delegating and involving junior staff whenever possible; review materials drafted by junior staffers; supervise media reporting and monitoring; ensure that each member of the team understands their role and how they fit together as part of the overall plan; evaluate the team’s effort collectively and individually by promptly reviewing work and providing constructive feedback
• Continue to act as a role model for junior staff; lead journalist relationship-building initiatives within the team across various media sectors; actively look to maintain and build positive working relationships
Business Development
• Take a leadership role in new business proposal development and work with appropriate agency resources and account teams to identify and secure incremental business opportunities; deliver powerful presentations and win new business with the support of supervisor; develop a strong new business ethic within the team; continue to build a leadership role in outside organizations, as well, to increase market visibility and create new business opportunities
• Showcase a deep knowledge of and the proven ability to effectively articulate the full services of MWW, procedures and business methods
• Participate in external company promotion through articles, speeches, presentations, professional memberships, etc.
Qualifications:
What You Have to Have
• 7+ years of experience serving in a full time role either in a public relations agency or the communications department of a company in a relevant industry
• Bachelor’s degree in public relations, a related field or in the liberal arts
• Experience working with or a passion for consumer brands is a plus
• Superior oral and written communication skills; advanced proofreading and editing ability
• Superior, demonstrated proficiency in media writing and media relations (story pitching to traditional media and digital influencers, writing releases and bylines, ability to find creative angles and create highly targeted media strategies and pitches)
• Professional, client-ready demeanor and presence; high standard of etiquette in all communications and interactions
• Demonstrated proficiency and affinity for digital tools and platforms (including social media)
• Experience supervising and providing guidance to junior staffers; strong team building and mentorship aptitude; effectively develops and retains staff
• Proven track record for providing and selling in highly strategic counsel/recommendations to clients
• Ability to travel as necessary contingent on client and new business needs (requirements vary)
• Develops and maximizes client relations, positioning MWW as a strategic partner at all times; perceived as a trusted advisor to client, maintaining close and regular client counsel
MWW is an equal opportunities employer and values diversity. EOE/AA/M/F/V/D.