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Marketing - Director
Ipsos
Bellevue, WA, United States
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At Ipsos, we make market research work. We understand people. We know data. And we succeed in delivering results. That’s why so many of the world’s leading brands and organizations look to us to answer their most complex business questions. Operating in over 80 countries, we are recognized as one of the most innovative research companies in the world. We’re a global leader in quantitative and qualitative market research and one of the fastest-growing and most successful firms in the business. Our research focuses on five areas of specialization – advertising, marketing, public opinion, loyalty, and media – and we put our people and our clients first.
Sound like the right place for your career? Share our passion. Share our success. Be a Game Changer and join us in being proud to be Ipsos.
Position Summary
Pro-active, insightful, and adaptable marketer who demonstrates an advanced understanding of innovation, brand and path to purchase, is focused on constant improvement, and displays leadership to their team, co-workers and clients.
• At least 7 years’ experience in marketing, marketing research, or related roles that leverages data to produce insight.
• Relevant past experience at any of the following strongly preferred:
◦ App or digital services
◦ UI/UX testing/creation
◦ Telecommunications/Smartphone OEM (client side experience is ideal)
• Understands the client’s needs in the context of the broader business issue(s) and is able to design research to address those objectives.
• Is proactive in learning about a client’s business in an effort to add value.
• Identifies more effective ways of doing things and works with all levels of the organization to implement efficient procedures with a focus on improving profit margins.
• Thinks beyond the numbers to deliver insightful and actionable findings and recommendations that concisely and directly address client issues; pulling in broader marketplace trends/tactics and background knowledge where appropriate.
• Is fully knowledgeable in consumer technology, telecommunications and/or User Interface/User Experience and willing to develop and expertise and contribute to improving Ipsos product offerings.
• Develops account plan for a specific area of business (specific clients or specific portions of large accounts) and leads the team in implementation of plan; identifies potential shortfalls and/or new opportunities and is flexible/nimble in creating and revising plan to ensure objectives are met.
Responsibilities include:
Client Business/Relationship Management
• Manages and fosters positive ongoing relationship with key contacts (decision making personnel) at client portfolio.
• Demonstrates in depth understanding of client’s product, service and strategy and their competitive market in order to build and grow Ipsos credibility and business with client.
• Anticipates future needs of clients based upon their issues in order to proactively influence Ipsos Marketing product development and delivery improvements.
• Directs client service teams (and gets involved as necessary) to ensure flawless execution of all market research projects from design to delivery.
• Proactively works with cross-functional department managers to continuously improve process and ensure their understanding and expectations of current and future client needs.
• Develops, manages and mentors staff to build client understanding across all disciplines to work process vs. just project orientation, strategic insight and presentation skills.
Team Management and Development
Analysis and Deliverables
• Works with Account Managers to review all proposals and presentations to ensure that they are delivering key thinking on business issues.
• Presents compelling insights to client in a way that evokes confidence and expertise and translates complicated insights in an actionable way that will be relevant to a broad client audience (including research and marketing/brand).
Revenue and Profit Management
• Contributes to and actively manages assigned revenue and profit margin.
Competency Profile
Strategic Orientation: Articulates medium term priorities
• Understands own business within group and industry context
• Articulates evolving priorities for the business within two year horizon
• Frames the right strategic questions for their area of the business
• Adapts short term plans as business priorities evolve for the company
Results Orientation: Delivers beyond expectations
• Energized by a challenge
• Sets new and stretching goals for self or team, and achieves beyond what is expected
• Exploits opportunities to exceed goals and works toward them, even under adverse circumstances
Commercial Drive: Identifies opportunities to improve profitability of own area
• Identifies opportunities in own area to contribute to the commercial success of the enterprise
• Applies financial assessment techniques to evaluate commercial opportunities
• Identifies ideas or practices found in similar companies within the industry that can be applied to own
Customer Obsession: Knows the customer perspective and uses knowledge to anticipate the customer’s requirements
• Develops detailed understanding of the customer’s needs, issues and priorities through routinely seeking customer feedback
• Knows how organization performs against customer expectations
• Works to improve customer satisfaction within the framework of the current product/service offered
• Communicates good and bad news to customer in a timely manner
Collaboration and Influence: Motivates others to work with self
• Uses the informal structure, dynamics, & culture of an organization to get things done
• Actively seeks input in decision-making
• Shows others how their objectives align with own
• Actively contributes to the broader organization or team, compromising on own preference when necessary
• Invests in building relationships with others
People Development: Actively encourages individual development
• Regularly Provides specific feedback on performance
• Encourages open discussion of development needs among team members
• Recognizes and rewards visible development
• Sets general development goals for improvement in current position and provides standard development opportunities
Direct Team Management: Allows input from team
• Allows input and opinions to help form specific decisions and plans
• Respects concerns and limitations of individual team members in assigning tasks
• Follow up on performance; checks progress against goals or milestones
Transformational Leadership: Supports change
• Openly questions status quo
• Points out specific opportunities for change and provides ideas /solutions for creating /implementing change
• Explains the need for change to others
• Supports change initiatives
Functional Expertise: Broadens Knowledge Base
• Has understanding of organization’s products, services, and business approaches and can adapt a product or approach to meet client’s needs
• Fully implements design or approach through research process
• Oversees execution of projects – anticipate outcomes and develops solution