This job has expired, please see additional jobs below
Associate Director, Business Science
GroupM
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Job Description
Associate Director, Business Science
About MediaCom
As “The Content + Connections Agency,” MediaCom develops fully-connected communications systems, fueled by the best, most engaging content. Our objective is to help clients meet their business objectives, and we are experts at optimizing exactly the right mix of traditional and digital media, along with creating the content that consumers love. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). We employ 7,000 people in 125 offices across 100 countries around the globe, and service exceptional clients that include P&G, Dell and Revlon. We are a member of WPP, the largest marketing communications services group in the world.
www.mediacomusa.com
https://www.facebook.com/MediaComUsa/
https://twitter.com/MediaComUS
https://www.linkedin.com/company/mediacom
Objectives of the Role:
The Business Science Associate Director will manage marketing mix modeling and other custom analytics solutions supporting a portfolio of accounts at MediaCom. The Associate Director will have a critical role in ensuring consistent and quality output on all projects. Will support Account Management team and leadership for clients, will have a large share of responsibility in the management of modeling teams, Sr. Analysts and Managers to provide all analytics support. The individual must be able to work well in a team environment, managing multiple work assignments, and have hands-on work experience in marketing measurement and regression analysis.
The Business Science Associate Director is expected to demonstrate the following skills/experience: hands-on experience in quantitative data analysis, creative problem solving, analytical modeling, the ability to develop/analyze business cases, research skills, excellent oral and written communication skills, client focused and the ability to support and enable teamwork, self-motivated and able to operate independently with limited guidance and direction.
Duties and Responsibilities:
• Provide on-going analytical support utilizing marketing mix modeling, forecasting and custom analytic approaches to address a wide variety of client issues including media and new products.
• Present to clients and prospective clients on results of current projects as well as new business opportunities.
• Work on-site with the client, when appropriate.
• Ensure a high level of client satisfaction.
• Manage projects that primarily focus on the impact and/or ROI (return on investment) of media and marketing activities (including advertising, promotional activities and pricing strategies).
• Work in an integrated fashion with client marketing insight and marketing professionals to make recommendations based on analyses and experience.
• Develop, train and groom team including Analysts, Sr. Analysts, Managers
• Competitive drive.
• Able to inspire others.
• Able to grow the business and develop managers, senior and junior analysts.
Knowledge, Skills and Abilities:
• Experience with advanced analytic techniques, such as multivariate regression analysis, Bayesian shrinkage, predictive modeling, logistic regression, factor analysis, sales forecasting, response prediction, advertising effectiveness, consumer profiling, market mix and ROI measurement.
• Knowledge of a variety of analytic tools.
• Fluency in SAS, SPSS, R or any other advanced analytics software package.
• Comprehensive understanding of metrics: Media (e.g. impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.).
• Experience in Media ROI Optimization Consulting required
• Proven track record of dealing directly with clients is required.
• Able to work in a team environment.
• Excellent communications skills when addressing both research and non-research audiences.
• Knowledge of a variety of analytic tools.
• Fluency in SAS, SPSS, R or any other advanced analytics software package.
• Comprehensive understanding of metrics: Media (e.g. impression, GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.).
• Experience with Business Intelligence and Data Mining Applications a must.
• Proven track record of dealing directly with clients is required.
• Able to work in a team environment.
• Excellent communications skills when addressing both research and non-research audiences.
Qualifications and Experience:
• 5+ years’ experience in statistical and econometric analysis, with emphasis in the area of Marketing Mix Analysis.
• Bachelor’s degree in Economics, Statistics or related discipline.
• Graduate degree is preferred