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VP, Sales & Marketing
Entertainment & Media Industry Company
Denver, CO, United States
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Job Summary:
Manage and lead the Marketing and Sales Teams. Providing overall leadership in developing and evaluating competitive initiatives with a broad marketing, financial, operational and customer experience perspective to improve customer retention, growth and profitability. Works closely with Regional and Division leaders to build competitive plans based on a region specific competitive strategy.
Primary Responsibilities:
• Responsible for leading and motivating large teams
• Responsible for regional marketing and sales strategies in a highly competitive market including grass-roots marketing
• Responsible for the performance of multiple direct and indirect sales channels
• Building and managing top performing B to C sales/marketing teams in a highly competitive environment
• Responsible for Churn and overall growth to include RGU's , market share, and market penetrations
• Responsible for market trends analysis
• Strong contribution to the overall region as a senior member of the regional leadership team
• Drive change transformation and strategy execution. Oversee and provide direction for market and competitor analysis
• Responsible for budget and forecast creation, accuracy, and delivery
Core Responsibilities:
• Where necessary, coordinates with cross functional leaders in Care, Operations, Engineering and Finance.
• Plans include mass media campaigns, subscriber and non-subscriber direct mail, online marketing, customer retention initiatives and coordination with retention queue offers and strategies.
• Responsible for assisting markets achievement of their connect and disconnect goals.
• Reviews, coordinates, and as necessary approves all market-level marketing plans.
• Maintains compliance with corporate and division guidelines and imperatives.
• Manages the efficiency and effectiveness of direct marketing campaigns and customer retention initiatives by coordinating a robust process of measurement, evaluation and information sharing across the division.
• Utilizes division and market resources to maintain a test, learn and share process.
• Seeks to propagate a balanced portfolio of test initiatives across the division.
• Monitors competitive footprint, activity and impact.
• Provides analysis and direction to the markets and senior division leadership regarding threats and opportunities.
• Assimilates market analysis provides input into corporate competitive strategy development.
• Manage or coordinate activity among the Twin Cities region in compliance with division and corporate office direction to achieve business objectives.
• Develop and manage project plans, schedules and budgets, which include new market deployments or new product launches.
• Maintain a working knowledge of the data, video and voice industries, product lines, and the needs of the target markets in order to appropriately advise direction.
• Establish and employ a management oversight process to regularly assess both individual and group performance relative to overall goals and objectives.
• Manage to subscriber, operating P&L and capital budgets, performance targets and return on investment (ROI) business requirements.
• Monitor competitive activity and market conditions.
• Establish and cultivate effective business relationships, both cross-functionally and with Division and Corporate Marketing teams.
• Provide guidance and resources to team of over 15 associates.
• Must address personnel issues/performance issues in accordance with Company Policy.
• Perform duties inherent in all supervisory, professional and administrative positions.
• Punctual, regular, and consistent attendance.
• Perform other duties as assigned.
Job Specification:
• B.A. or B.S. degree required.-MBA preferred.
• Minimum 10 years experience working in a strategy shaping role in a highly competitive Industry, preferably marketing or finance.
• Minimum 5 years senior level consumer marketing experience with a national company, preferably with a technology-oriented service business.
• Extensive experience budgeting and forecasting subscriber performance with proven success in meeting or exceeding budgeted performance.
• Minimum 5 years experience managing a team and leading high profile initiatives. Experience in corporate and field roles a plus.
• Prior P&L responsibility a plus Strong quantitative, financial, communications, and presentation skills required.
• Self-starter with a proven ability to work with all levels of the organization.
Additional Requirements:
• Ability to relate to front line
• Recruits and develops high potential talent
• Leadership presence with all levels of the organization
• Creates alignment across the organization
• In-depth knowledge of Customer Experience/ NPS system
• Strong change management leadership
• Must have ability to project a professional business manner and operate with a high degree of integrity at all times.
• Must be a team player, able to handle ambiguity, anticipate and react to changes quickly.
• Excellent written and oral communications, interpersonal skills and planning and organizational skills.
• Strong problem solving ability with excellent written/verbal communication and presentation skills.
• Proof of valid insurance, valid Driver's license, and safe driving record required.
• Willingness and ability to travel, as required.
Company is an EOE/Veterans/Disabled/LGBT employer